YouTube Songs Collection

[/ video]
The ideal soundtrack can truly make a video come together, so YouTube is making it much easier to choose an audio backdrop for your video.

YouTube introduced an audio library on Wednesday, showcasing more than 150 royalty-free crucial tracks to choose from. The video clip supervisor attribute enables you to browse alternatives based upon state of mind, category (from stone to timeless), tool and duration. Customers can download the tracks as 320 kbps MP3 files and add them to video clips.

VIEW ADDITIONALLY: 20 Funniest YouTube Videos According to Reddit

Anybody who downloads and install the tracks could use them for innovative objectives– they’re not simply for video clips submitted to YouTube.

YouTube2-640x311

“We searched far and wide for entertainers to develop tracks for us and ended up discovering co-conspirators in multiple areas: an acquaintance down in L.A., music houses across the nation and a widely known songs producer in Brooklyn,” YouTube created on its formal blog site. “And it ends up the last produced cds for Phish and Sean Lennon.”.

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How you can make use of Twitter For Marketing Purposes

Twitter for branding functions is among the very first goals you should have if your major about your business on this system.

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Promote on your own on other web sites. If you currently have an adhering to on your internet site, blog site or Facebook follower web page, you can motivate people to follow you on Twitter and welcome others to follow you too.

Produce a customized Twitter ambient for yourself. You could put up contact specifics, accomplishments, associated with your websites etc on your twitter ambient and any person who sees your background will acquire a much better sense and concept of who you are and what you do.

Organize activities. Do you would like to be remembered by others as the person which began that fantastic competition? A renowned singer songwriter and artist practically exploded her quality traffic by starting a tweeting competitors for completing a track she was working on.

Decide. Polarize your company or your community with a particular sight and attract like-minded fans. A lot better still, welcome people from the other point of view to join the chat and develop big hype and talk in your community. This way, additional people will learn about you and what you represent.

Basically, Twitter could be a very powerful branding tool if you know how to play your cards right. Be careful of just what you tweet as your business twitter account represents your brand name and can affect exactly what individuals think of your company.

Content me with inquiries 719-287-4752

Mike

How Worthwhile Is Link Measurement?

Matt Cutts is just toying with SEO’s these days.

Going by
some comments, many SEOs still miss the big picture. Google
is not in the business of enabling SEOs. So he may as well have
a little fun – Matt has
“called it” on guest posting.

Okay, I’m calling it: if you’re using guest blogging as a way
to gain links in 2014, you should probably stop. Why? Because
over time it’s become a more and more spammy practice, and if
you’re doing a lot of guest blogging then you’re hanging out
with really bad company.

The hen-house erupted.

The hens should know better by now. If a guest post is good for
the audience and site, then do it. If it’s being done for no
other reason than to boost rank in Google, then that’s a sign a
publishing strategy is weak, high risk, and vulnerable to
Google’s whims. Change the publishing strategy.

Measuring What Is Important

Although far from perfect, Google is geared towards recognizing
utility. If Google doesn’t recognize utility, then Google will
become weaker and someone else will take their place. Only a
few people remember Alta Vista. They didn’t provide much in the
way of utility, and Google ate their lunch.

Which brings me onto the importance of measurement.

It’s important we measure the right things. If people get upset
because guest posting is called out, are they upset because
they are counting the number of inbound links as if that were
the only benefit? Why are they counting inbound links? To get a
ranking boost? So, why are some people getting upset? They know
Google doesn’t like marketing practices that serve no other
purpose than to boost rank. Or are people concerned Google
might confuse a post of genuine utility with link spam?

A publishing strategy based on nothing more than Google
rankings is not a publishing strategy, it’s a tactic. Given the
changes Google has made recently, it’s not a good tactic,
because if they can isolate and eliminate SEO tactics, they
will. Those who guest post on other sites, and offer guest post
placement in order to provide utility, should continue to do
so. They are unlikely to eliminate genuine utility, regardless
of links, and at worst, they’ll likely ignore the site it
appears on.

Interesting

To prosper, we need to be more interesting that the next guy.
We need to focus on delivering “interestingness”.

The buzzword term is “visitor engagement”, but that really
means “be interesting”. If we provide interesting material,
people will read it, and if we provide it on a regular basis,
they might come back, or remember our brand name, and then
search on that brand name, and then they might link to it, and
that this activity combined helps us rank. Ranking is a side
effect of being genuinely interesting.

This is not to say measuring links, or page views, are
unimportant. But they can be an oversimplification when taken
in isolation.

Demand Media’s eHow focused on pageviews rather than
engagement. Which is a big part of the reason why the guys who
sold them eHow were able to beat them with wikiHow.

Success depends on achieving the underlying business goal.
Perhaps high page views are not important if a site is
targeting a very specific audience. Perhaps rankings aren’t all
that important if most of the audience is on social media or
repeat business. Sometimes, focusing on the wrong metrics leads
to the wrong marketing tactics.

What else can we measure? Some common stuff….

Page views

Subscriptions

Comments

Quality of comments

Syndication

Time on site

Videos watched

Unique visitors

Traffic sent to partner sites

Bookmarking activity

Search engine exposure

Brand searches

Offline mentions

Online mentions

Customer satisfaction

Conversion rates

Number of inquiries

Relationships

Sales

Reduced costs

The choice of what we measure depends on what we’re trying to
achieve. The SEO may say they are trying to achieve a high
rank, but why? To get more traffic, perhaps. Why do we want
more traffic? In the hope more people will buy our widget.

So, if buying more widgets is the goal, then perhaps more
energy needs to be placed into converting the traffic we
already have, as opposed to spending the same energy getting
more? Perhaps more time needs to be spent on conversion
optimization. Perhaps more time needs to be spent refining the
offer. Or listening to customers. Hearing their objections.
Writing Q&A that addresses those objections. Guest posting
somewhere else and addressing industry wide objections.
Thinking up products to sell to previous customers. Making them
aware of changes via an email list. Optimizing the interest
factor of your site to make it more interesting than your
competitors, then treat the rankings as a bonus. Link building
starts with “being interesting”.

When it comes to the guest post, if you’re only doing it to get
a link, then you’re almost certainly selling yourself short. A
guest post should serve a number of functions, such as building
awareness, increasing reach, building brand, and be based on
serving your underlying marketing objective. Pick where you
post carefully. Deliver real value. If you do guest post,
always try and extract way more benefit than just the link.

There was a time when people could put low-quality posts on
low-quality sites and enjoy a benefit. But that practice is
really just selling a serious web business short.

How Do We Know If We’re Interesting?

There are a couple of different types of measurement marketers
use. One is an emotional response, where the visitor becomes
“positively interested”. This is measured by recall studies,
association techniques, customers surveys and questionnaires.
However, the type of response on-line marketers focus on, which
is somewhat easier to measure, is behavioural interest. When
people are really interested, they do something in response.

So, to measure the effectiveness of a guest posting, we might
look for increased name or brand searches. More linkedin views.
We might look at how many people travel down the links. We look
at what they do when they land on the site, and – the most
important bit – whether they do whatever that thing is that
translates to the bottom line. Was it subscribing? Commenting?
Downloading a white paper? Watching a video? Getting in
contact? Tweeting? Bookmarking? What was that thing you wanted
them to do in order to serve your bottom line?

Measurement should be flexible and will be geared towards
achieving business goals. SEOs may worry that if they don’t
show rankings and links, then the customer will be
dissatisfied. I’d wager the customer will be a lot more
dissatisfied if they do get a lot of links and a rankings
boost, yet no improvement in the bottom line. We could liken
this to companies that have a lot of meetings. There is an air
of busyness, but are they achieving anything worthwhile? Maybe.
Maybe not. We should be careful not to mistake frenzy for
productivity.

Measuring links, like measuring the number of meetings, is
reductive. So is measuring engagement just by looking at
clicks. The picture needs to be broad and strategic. So, if
guest posts help you build your business, measured by business
metrics, keep doing them. Don’t worry about what Google may or
may not do, because it’s beyond your control, regardless.

Control what you can. Control the quality of information you
provide.

Have an incredible day!

Mike

Want the best Marketer for your business Go to http://blog.deetslist.com

Source link

Manual Link Penalties & The Google Penguin Algorithm

Fear Sells

Few SEOs took notice when Matt Cutts mentioned on TWIG that
“breaking their spirits” was essential to stopping spammers.
But that single piece of information add layers of insights
around things like:

duplicity on user privacy on organic versus AdWords

benefit of the doubt for big brands versus absolute apathy
toward smaller entities

the importance of identity versus total wipeouts of those
who are clipped

mixed messaging on how to use disavow & the general
fear around links

From Growth to No Growth

Some people internalize failure when growth slows or stops. One
can’t raise venture capital and keep selling the dream of the
growth story unless the blame is internalized. If one
understands that another dominant entity (monopoly) is
intentionally subverting the market then a feel good belief in
the story of unlimited growth flames out.

Most of the growth in the search channel is being absorbed by
Google. In RKG’s
Q4 report they mentioned that mobile ad clicks were up over
100% for the year & mobile organic clicks were only up 28%.

Investing in Fear

There’s a saying in investing that “genius is declining
interest rates” but when the rates reverse the cost of that
additional leverage surfaces. Risks from years ago that didn’t
really matter suddenly do.

The same is true with SEO. A buddy of mine mentioned getting a
bad link example from Google where the link was in place longer
than Google has been in existence. Risk can arbitrarily be
added after the fact to any SEO activity. Over time
Google can keep shifting the norms of what is acceptable. So
long as they are fighting off WordPress hackers and other major
issues they are kept busy, but when they catch up on that stuff
they can then focus on efforts to shift white to gray and gray
to black – forcing people to abandon techniques which offered a
predictable positive ROI.

Defunding SEO is an essential & virtuous
goal.

Hiding data (and then
giving crumbs of it back to profile webmasters) is one way
of doing it, but adding layers of risk is another. What panda
did to content was add a latent risk to content where the cost
of that risk in many cases vastly exceeded the cost of the
content itself. What penguin did to links was the same thing:
make the latent risk much larger than the upfront cost.

As Google dials up their weighting on domain authority many
smaller sites which competed on legacy relevancy metrics like
anchor text slide down the result set. When they fall down the
result set, many of those site owners think they were penalized
(even if their slide was primarily driven by a reweighting of
factors rather than an actual penalty). Since there is such
rampant fearmongering on links, they start there. Nearly every
widely used form of link building has been promoted by Google
engineers as being spam.

Paid links?
Spam.

Reciprocal links?
Spam.

Blog comments? Spam.

Forum profile links?
Spam.

Integrated newspaper ads? Spam.

Article databases? Spam.

Designed by credit links?
Spam.

Press releases?
Spam.

Web 2.0 profile & social links?
Spam.

Web directories? Spam.

Widgets?
Spam.

Infographics?
Spam.

Guest posts? Spam.

It doesn’t make things any easier when Google sends out
examples of spam links which are
sites the webmaster has already disavowed or
sites which Google explicitly recommended in their webmaster
guidelines, like DMOZ.

It is quite the contradiction where Google suggests we should
be aggressive marketers everywhere EXCEPT for SEO &
basically any form of link building is far too risky.

It’s a strange world where when it comes to social media,
Google is all promote promote promote. Or even in paid
search, buy ads, buy ads, buy ads. But when it comes to
organic listings, it’s just sit back and hope it works, and
really don’t actively go out and build links, even those are
so important. –
Danny Sullivan

Google is in no way a passive observer of the web. Rather they
actively seek to
distribute fear and propaganda in order to take advantage of
the experiment effect.

They can find and discredit the obvious, but most on their
“spam list” done “well” are ones they can’t detect. So, it’s
easier to have webmasters provide you a list (disavows),
scare the ones that aren’t crap sites providing the links
into submission and damn those building the links as
“examples” – dragging them into town square for a public
hanging to serve as a warning to anyone who dare disobey the
dictatorship. –
Sugarrae

This propaganda is so effective that email spammers promoting
“SEO solutions” are now shifting their pitches from grow
your business with SEO to recover your lost
traffic

Where Do Profits Come From?

I saw Rand tweet this out a few days ago…

Google’s making manual link building less scalable, and
that’s good. It means SEO is more valuable and less of a
commodity.— Rand Fishkin (@randfish) January
22, 2014

… and thought “wow, that couldn’t possibly be any less
correct.”

When ecosystems are stable you can create processes which are
profitable & pay for themselves over the longer term.

I very frequently get the question: ‘what’s going to change
in the next 10 years?’ And that is a very interesting
question; it’s a very common one. I almost never get the
question: ‘what’s not going to change in the next 10 years?’
And I submit to you that that second question is actually the
more important of the two – because you can build a
business strategy around the things that are stable in
time
….in our retail business, we know that customers
want low prices and I know that’s going to be true 10 years
from now. They want fast delivery, they want vast selection.
It’s impossible to imagine a future 10 years from now where a
customer comes up and says, ‘Jeff I love Amazon, I just wish
the prices were a little higher [or] I love Amazon, I just
wish you’d deliver a little more slowly.’ Impossible. And so
the effort we put into those things, spinning those things
up, we know the energy we put into it today will still be
paying off dividends for our customers 10 years from now.
When you have something that you know is true, even over the
long-term, you can afford to put a lot of energy into it. –
Jeff
Bezos at re:
Invent, November, 2012

When ecosystems are unstable, anything approaching boilerplate
has an outsized risk added by the dominant market participant.
The quicker your strategy can be done at scale or in the third
world, the quicker Google shifts it from a positive to a
negative ranking signal. It becomes much harder to train entry
level employees on the basics when some of the starter work
they did in years past now causes penalties. It becomes much
harder to manage client relationships when their traffic spikes
up and down, especially if Google sends out rounds of warnings
they
later semi-retract.

What’s more, anything that is vastly beyond boilerplate tends
to require a deeper integration and a higher level of
investment – making it take longer to pay back. But the budgets
for such engagement dry up when the ecosystem itself is less
stable. Imagine the sales pitch, “I realize we are off 35% this
year, but if we increase the budget 500% we should be in a good
spot a half-decade from now.”

All great consultants aim to do more than the bare minimum in
order to give their clients a sustainable competitive
advantage, but by removing things which are scalable and low
risk Google basically prices out the bottom 90% to 95% of the
market. Small businesses which hire an SEO
are almost guaranteed to get screwed because Google has
made delivering said services unprofitable, particularly on a
risk-adjusted basis.

Being an entrepreneur
is hard. Today Google & Amazon are giants, but
it wasn’t always that way. Add enough risk and those
streams of investment in innovation disappear. Tomorrow’s
Amazon or Google of other markets may die a premature death.
You can’t see what isn’t there until you look back from the
future – just like the answering machine AT&T held back
from public view for decades.

Meanwhile, the Google Venture backed companies keep on keeping
on – they are protected.

Gotta love when G Ventures is lead investor in a company that
is doing paid blog posts with anchor-friendly links.—
valentine (@veezy) January
20, 2014

…and comment spam links, lol. classic.— valentine (@veezy)
January
20, 2014

When ad agencies
complain about the talent gap, what they are really
complaining about is paying people what they are worth. But
as the
barrier to entry in search increases, independent players
die, leaving more SEOs to chase fewer corporate jobs
at lower wages. Even companies servicing fortune 500s

are struggling.

On an individual basis, creating value and being
fairly compensated for the value you create are not the
same thing. Look no further than companies like Google &
Apple which
engage in flagrantly illegal anti-employee cartel
agreements. These companies
“partnered” with their direct competitors to screw their
own employees. Even if you are on a winning team it does not
mean that you will be a winner after you back out higher living
costs and such illegal employer agreements.

This is called now the winner-take-all society. In other
words the rewards go overwhelmingly to just the thinnest
crust of folks. The winner-take-all society creates
incredibly perverse incentives to become a cheater-take-all
society. Cause my chances of winning an honest competition
are very poor. Why would I be the one guy or gal who would be
the absolute best in the world? Why not cheat instead?” –

William K Black

Meanwhile, complaints about the above sorts of inequality or

other forms of asset stripping are pitched as being aligned
with
Nazi Germany’s treatment of Jews. Obviously
we need more
H-1B visas to further drive down wages even as
graduates are underemployed with a mountain of debt.

A Disavow For Any (& Every) Problem

Removing links is perhaps the
single biggest growth area in SEO.

Just this week I got an unsolicited email from an SEO listing
directory

We feel you may qualify for a Top position among our soon to
be launched Link Cleaning Services Category and we would like
to learn more about Search Marketing Info. Due to the demand
for link cleaning services we’re poised to launch the link
cleaning category. I took a few minutes to review your
profile and felt you may qualify. Do you have time to talk
this Monday or Tuesday?

Most of the people I interact with tend to skew toward the more
experienced end of the market. Some of the folks who join our
site do so after their traffic falls off. In some cases the
issues look intimately tied to Panda & the sites with
hundreds of thousands of pages maybe only have a couple dozen
inbound links. In spite of having few inbound links & us
telling people the problem looks to be clearly aligned with
Panda, some people presume that the issue is links & they
still need to do a disavow file.

Why do they make that presumption? It’s the fear message Google
has been selling nonstop
for years.

Punishing people is much different, and dramatic, from not
rewarding. And it feeds into the increasing fear that people
might get punished for anything. –
Danny Sullivan

What happens when Google
hands out free all-you-can-eat gummy bear laxatives to children
at the public swimming pool? A tragedy of the commons.

Rather than questioning or countering the fear stuff, the role
of the SEO industry has largely been to act as lap dogs,
syndicating & amplifying the fear.

link tool vendors want to sell proprietary clean up data

SEO consultants want to tell you that they are the best and
if you work with someone else there is a high risk hidden in
the low price

marketers who crap on SEO to promote other relabeled terms
want to sell you on the new term and paint the picture that SEO
is a self-limiting label & a backward looking view of
marketing

paid search consultants want to enhance the perception that
SEO is unreliable and not worthy of your attention or
investment

Even entities with a 9 figure valuation (and thus plenty of
resources to invest in a competent consultant) may be
incorrectly attributing SEO performance problems to links.

A friend recently sent me a link removal request from Buy
Domains referring to a post which linked to them.

On the face of this, it’s pretty absurd, no? A company which
does nothing but trade in names themselves asks that their name
reference be removed from a fairly credible webpage
recommending them.

The big problem for Buy Domains is not backlinks. They may
have had an issue with some of the backlinks from PPC park
pages in the past, but now those run through a redirect and are
nofollowed.

Their big issue is that they have less than great engagement
metrics (as do most marketplace sites other than eBay &
Amazon which are not tied to physical stores). That typically
won’t work if the entity has limited brand awareness coupled
with having nearly 5 million pages in Google’s index.

They not only have pages for each individual domain name, but
they link to their internal search results from their blog
posts & those search pages are indexed. Here’s part of a
recent blog post

And here are examples of the thin listing sorts of pages which
Panda was designed in part to whack. These pages were among the
millions indexed in Google.

A marketplace with millions of pages that doesn’t have broad
consumer awareness is likely to get nailed by Panda. And the
websites linking to it are likely to end up in disavow files,
not because they did anything wrong but because Google is
excellent at nurturing fear.

What a Manual Penalty Looks Like

Expedia saw
a 25% decline in search visibility due to an unnatural
links penalty ,
causing their stock to fall 6.4%. Both Google & Expedia
declined
to comment. It appears that the eventual Expedia undoing
stemmed from Hacker News
feedback & coverage about an outing story on an SEO
blog that certainly sounded like it
stemmed from an extortion attempt. USA Today
asked if the Expedia campaign was a negative SEO attack.

While Expedia’s stock drop was anything but trivial, they will
likely recover within a week to a month.

Smaller players can wait and wait and wait and wait … and
wait.

Manual penalties are no joke, especially if you are a small
entity with no political influence. The impact of them can be
absolutely devastating. Such penalties are widespread too.

In Google’s
busting bad advertising practices post they highlighted
having zero tolerance, banning more than 270,000 advertisers,
removing more than 250,000 publishers accounts, and
disapproving more than 3,000,000 applications to join their ad
network. All
that was in 2013 & Susan Wojcicki mentioned
Google having 2,000,000 sites in their display ad network.
That would mean that something like 12% of their business
partners were churned last year alone.

If Google’s churn is that aggressive on their own partners
(where Google has an economic incentive for the relationship)
imagine how much broader the churn is among the broader web. In
this
video Matt Cutts mentioned that Google
takes over 400,000 manual actions each month & they get
about 5,000 reconsideration request messages each week, so over
95% of the sites which receive notification never reply. Many
of those who do reply are wasting their time.

The Disavow Threat

Originally when disavow was launched it was pitched as something
to be used with extreme caution:

This is an advanced feature and should only be used with
caution. If used incorrectly, this feature can potentially
harm your site’s performance in Google’s search results. We
recommend that you disavow backlinks only if you believe you
have a considerable number of spammy, artificial, or
low-quality links pointing to your site, and if you are
confident that the links are causing issues for you. In most
cases, Google can assess which links to trust without
additional guidance, so most normal or typical sites will not
need to use this tool.

Recently Matt Cutts has encouraged broader usage. He has one
video which discusses proatively
disavowing bad links as they come in & another where he
mentioned how a large company disavowed 100% of
their backlinks that came in for a year.

The idea of proactively
monitoring your backlink profile is quickly
becoming mainstream – yet another recurring fixed cost
center in SEO with no upside to the client (unless you can
convince the client SEO is unstable and they should be afraid –
which would ultimately retard their longterm investment in
SEO).

Given the harshness of manual actions & algorithms like
Penguin, they drive companies to desperation, acting
irrationally based on fear.

People are investing to undo past investments. It’s sort of
like riding a stock down 60%, locking in the losses by selling
it, and then using the remaining 40% of the money to buy put
options or short sell the very same stock. 😀

Some companies are so desperate to get links removed that they
“subscribe” sites that linked to them organically with spam
email messages asking the links be removed.

Some go so far that they not only email you on and on, but they
created dedicated pages on their site claiming that the email
was real.

What’s so risky about the above is that
many webmasters will remove links sight unseen, even from
an anonymous Gmail account. Mix in the above sort of “this
message is real” stuff and how easy would it be for a
competitor to target all your quality backlinks with a “please
remove my links” message? Further, how easy would it be for a
competitor aware of such a campaign to drop a few hundred
Dollars on Fiverr or Xrummer or other similar link sources,
building up your spam links while removing your quality links?

A lot of the
“remove my link” messages are based around lying to the
people who are linking & telling them that the outbound
link is harming them as well: “As these links are harmful to
both yours and our business after penguin2.0 update, we would
greatly appreciate it if you would delete these backlinks from
your website.”

Here’s the problem though. Even if you spend your resources and
remove the links, people will still likely add your site to
their disavow file. I saw a YouTube video recording of an SEO
conference where 4 well known SEO consultants mentioned that
even if they remove the links “go ahead and disavow anyhow,” so
there is absolutely no upside for publishers in removing links.

How Aggregate Disavow Data Could Be Used

Recovery is by no means guaranteed. In fact of the people who
go to the trouble to remove many links & create a disavow
file,
only 15% of people claim to have seen any benefit.

The other 85% who weren’t sure of any benefit may not have only
wasted their time, but they may have moved some of their other
projects closer toward being penalized.

Let’s look at the process:

For the disavow to work you also have to have some links
removed.

Some of the links that are removed may not have been
the ones that hurt you in Google, thus removing them could
further lower your rank.

Some of the links you have removed may be the ones that
hurt you in Google, while also being ones that helped you
in Bing.

The Bing & Yahoo! Search traffic hit comes
immediately, whereas the Google recovery only comes later
(if at all).

Many forms of profits (from client services or running a
network of sites) come systematization. If you view everything
that is systematized or scalable as spam, then you are not only
disavowing to try to recover your penalized site, but you are
send co-citation disavow data to Google which could have them
torch other sites connected to those same sources.

If you run a network of sites & use the same
sources across your network and/or cross link around your
network, you may be torching your own network.

If you primarily do client services & disavow the
same links you previously built for past clients, what
happens to the reputation of your firm when dozens or
hundreds of past clients get penalized? What happens if a
discussion forum thread on Google Groups or elsewhere
starts up where your company gets named & then a
tsunami of pile on stuff fills out in the thread? Might
that be brand destroying?

The disavow and review process is not about recovery, but is
about collecting data and distributing pain in a game of
one-way transparency. Matt has warned that people shouldn’t lie
to Google…

Don’t lie in a reconsideration request. Just don’t go there
at all. Makes Matt *angry*! Matt smash spam!— Matt Cutts
(@mattcutts) June 16,
2008

…however Google routinely offers useless non-information in
their responses.

Some Google webmaster
messages leave a bit to be desired.

Hey @mattcutts,
have you seen the new Google manual action revoked messages?
http://t.co/0NiYG0A3CB.
Perhaps outsourcing too far ;-)…?— Dan Sharp
(@screamingfrog)
January 6, 2014

Recovery is uncommon. Your first response from Google might
take a month or more. If you work for a week or two on clean up
and then the response takes a month, the penalty has already
lasted at least 6 weeks. And that first response might be
something like this

Reconsideration request for site.com: Site violates Google’s
quality guidelines

We received a reconsideration request from a site owner for
site.com/.

We’ve reviewed your site and we believe that site.com/ still
violates our quality guidelines. In order to preserve the
quality of our search engine, pages from site.com/ may not
appear or may not rank as highly in Google’s search results,
or may otherwise be considered to be less trustworthy than
sites which follow the quality guidelines.

For more specific information about the status of your site,
visit the Manual Actions page in Webmaster Tools. From there,
you may request reconsideration of your site again when you
believe your site no longer violates the quality
guidelines.
If you have additional questions about how to resolve this
issue, please see our Webmaster Help Forum.

Absolutely useless.

Zero useful information whatsoever.

As people are unsuccessful in the recovery process they cut
deeper and deeper. Some people have removed over 90% of their
profile without recovering & been nearly a half-year into
the (12-step) “recovery” process before even getting a single
example of a bad link from Google. In some cases these bad
links Google identified were links were obviously created by
third party scraper sites & were not in Google’s original
sample of links to look at (so even if you looked at every
single link they showed you & cleaned up 100% of issues you
would still be screwed.)

Another issue with aggregate disavow data is there is a lot of
ignorance in the SEO industry in general, and people who try to
do things cheap (essentially free) at scale have an outsized
footprint in the aggregate data. For instance, our site’s
profile links are nofollowed & our profiles are not indexed
by Google. In spite of this, examples like the one below are
associated with not 1 but 3 separate profiles for a single
site.

Our site only has about 20,000 to 25,000 unique linking
domains. However over the years we have had well over a million
registered user profiles. If only 2% of the registered user
profiles were ignorant spammers who spammed our profile pages
and then later added our site to a disavow file, we would have
more people voting *against* our site than we have voting for
it. And that wouldn’t be because we did anything wrong, but
rather because Google is fostering an environment of mixed
messaging, fear & widespread ignorance.

And if we are ever penalized, the hundreds of scraper sites

built off scraping our RSS feed would make the recovery
process absolutely brutal.

Another factor with Google saying “you haven’t cut out enough
bone marrow yet” along with suggesting that virtually any/every
type of link is spam is that there is going to be a lot of
other forms of false positives in the aggregate data.

I know some companies specializing in link recovery which in
part base some aspects of their disavows on the site’s ranking
footprint. Well if you get a manual penalty, a Panda penalty,
or your site gets hacked, then those sorts of sites which you
are linking to may re-confirm that your site deserves to be
penalized (on a nearly automated basis with little to no
thought) based on the fact that it is already penalized. Good
luck on recovering from that as Google folds in aggregate
disavow data to justify further penalties.

Responsibility

All large ecosystems are gamed. We see it with app ratings
&
reviews,
stealth video marketing, advertising,
malware
installs, and of course paid links.

Historically in search there has been the view that you are
responsible for what you have done, but not the actions of
others. The alternate roadmap would lead to this sort
of insanity:

Our system has noticed that in the last week you received 240
spam emails. In result, your email account was temporarily
suspended. Please contact the spammers and once you have a
proof they unsuscribed you from their spam databases, we will
reconsider reopening your email account.

As Google has
closed down their own ecosystem, they allow
their own $0 editorial to rank front & center even if

it is pure spam, but third parties are now held to a higher
standard – you could be held liable for the actions of others.

At the extreme, one of Google’s self-promotional automated
email spam messages
sent a guy to jail. In spite of such issues, Google remains
unfazed, adding a setting which
allows anyone on Google+ to email other members.

Ask Google if they should be held liable for the actions of
third parties and they will tell you to go to hell.
Their approach to copyright remains fuzzy,
they keep hosting more third party content on their own
sites, and even when that content has been deemed illegal
they scream that it undermines their first amendment rights

if they are made to proactively filter:

Finally, they claimed they were defending free speech. But
it’s the courts which said the pictures were illegal and
should not be shown, so the issue is the rule of law, not
freedom of speech.

the non-technical management, particularly in the legal
department, seems to be irrational to the point of becoming
adolescent. It’s almost as if they refuse to do something
entirely sensible, and which would save them and others time
and trouble, for no better reason than that someone asked
them to.

Monopolies with nearly unlimited resources shall be held liable
for nothing.

Individuals with limited resources shall be liable for the
behavior of third parties.

Google Duplicity (beta).

Torching a Competitor

As people have become more acclimated toward link penalties, a
variety of tools have been created to help make sorting through
the bad ones easier.

“There have been a few tools coming out on the market since
the first Penguin – but I have to say that LinkRisk wins right now for me on
ease of use and intuitive accuracy. They can cut the time it
takes to analyse and root out your bad links from days to
minutes…” – Dixon Jones

But as there have been more tools created for sorting out bad
links & more tools created to automate sending link emails,
two things have happened

Google is demanding more
links be removed to allow for recovery

Failed reconsideration requests are now coming with this
email that tells site owners they must remove more links:
pic.twitter.com/tiyXtPvY32—
Marie Haynes (@Marie_Haynes)
January 2, 2014

people are becoming less responsive to link removal
requests as they get bombarded with them

Some of these tools keep bombarding people over and
over again weekly until the link is removed or the emails
go to the spam bin

to many people the link removal emails are the new link
request emails 😉

one highly trusted publisher who participates in our
forums stated they filtered the word “disavow” to
automatically go to their trash bin

on WebmasterWorld a member decided it was
easier to delete their site than deal with the deluge of
link removal spam emails

The problem with Google rewarding negative signals is there are
false positives and it is far cheaper to kill a business than
it is to build one. The technically savvy teenager who created
the original version of the software used in the Target PoS
attack sold the
code for only $2,000.

There have been some idiotic articles like this one on The Awl suggesting that comment
spamming is now dead as spammers run for the hills, but that
couldn’t be further from the truth. Some (not particularly
popular) blogs are
getting hundreds to thousands of spam comments daily &
WordPress can have trouble even backing up the database (unless
the comment spam is regularly deleted) as the database can
quickly get a million records.

The spam continues but the targets change. A lot of these
comments are now pointed at YouTube videos rather than ordinary
websites.

As Google keeps leaning into negative signals, one can expect a
greater share of spam links to be created for negative SEO
purposes.

Maybe
this maternity jeans comment spam is tied to the
site owner, but if they didn’t do it, how do they prove it?

With WMT admission that linkspam MUST be removed we are past
tipping point; it’s now a risk to not engage in neg SEO
against all comp. #sad—
Cygnus SEO (@CygnusSEO) January
2, 2014

Once again, I’ll reiterate Bill Black

This is called now the winner-take-all society. In other
words the rewards go overwhelmingly to just the thinnest
crust of folks. The winner-take-all society creates
incredibly perverse incentives to become a cheater-take-all
society. Cause my chances of winning an honest competition
are very poor. Why would I be the one guy or gal who would be
the absolute best in the world? Why not cheat instead?” –

William K Black

The cost of “an academic test” can be as low as $5. You know
you might be in trouble when you see
fiverr.com/conversations/theirusername
in your referrers:

Our site was hit with negative SEO. We have manually
collected about 24,000 bad links for our disavow file (so
far). It probably cost the perp $5 on Fiverr to point these
links at our site. Do you want to know how bad that sucks?
I’ll tell you. A LOT!! Google should be sued enmass by web
masters for wasting our time with this “bad link” nonsense.
For a company with so many Ph.D’s on staff, I can’t believe
how utterly stupid they are

Or, worse yet, you might see SAPE in your referrers

And if the attempt to get you torched fails, they can try &
try again. The cost of failure is essentially zero. They can
keep pouring on the fuel until the fire erupts.

Even Matt Cutts complains about
website hacking, but that doesn’t mean you are free of risk
if someone else links to your site from hacked blogs. I’ve been
forwarded unnatural link messages from Google which came about
after person’s site was added in on a SAPE hack by a third
party in an attempt to conceal who the beneficial target was.
When in doubt, Google may choose to blame all parties in a
scorched Earth strategy.

If you get one of those manual penalties, you’re screwed.

Even if you are not responsible for such links, and even if you
respond on the same day, and even if Google believes you, you
are still likely penalized AT LEAST for a month. Most likely
Google will presume you are a liar and you have at least a
second month in the penalty box. To recover you might have to
waste days (weeks?) of your life & remove some of your
organic links to show that you have went through sufficient
pain to appease the abusive market monopoly.

As bad as the above is, it is just the tip of the iceberg.

People can redirect torched websites.

People can link to you from spam link networks which
rotate
links across sites, so you can’t possibly remove or even
disavow all the link sources.

People can order you a subscription of those rotating spam
links from hacked sites, where new spam links appear daily.
Google mentioned
discovering 9,500 malicious sites daily & surely the
number has only increased from there.

People can tie any/all of the above with cloaking links or
rel=canonical messages to GoogleBot & then potentially
chain that through further redirects cloaked to GoogleBot.

And on and on … the possibilities are endless.

Extortion

Another thing this link
removal fiasco subsidizes is various layers of extortion.

Not only are there the harassing emails threatening to add
sites to disavow lists if they don’t remove the links, but some
companies quickly escalate things from there. I’ve seen hosting
abuse, lawyer threat letters, and one friend was actually sued
in court (and the people who sued him actually had the link
placed!)

Google created a URL removal tool which
allows webmasters to remove pages from third party
websites. How long until that is coupled with DDoS attacks?
Once effective with removing one page, a competitor might
decide to remove another.

Another approach to get links removed is to offer payment. But
payment itself might encourage the creation of further spammy
links as link networks look to replace their old cashflow with
new sources.

The recent Expedia fiasco started as an
extortion attempt: “If I wanted him to not publish it, he
would “sell the post to the highest bidder.”

Another nasty issue here is articles like
this one on Link Research Tools, where they not only
highlight client lists of particular firms, but then state
which URLs have not yet been penalized followed by “most likely
not yet visible.” So long as that sort of “publishing” is
acceptable in the SEO industry, you can bet that some people
will hire the SEOs nearly guaranteeing a penalty to work on
their competitor’s sites, while having an employee write a
“case study” for Link Research Tools. Is this the sort of
bullshit we really want to promote?

Some folks are now engaging in
overt extortion:

I had a client phone me today and say he had a call from a
guy with an Indian accent who told him that he will destroy
his website rankings if he doesn’t pay him £10 per month to
NOT do this.

Branding / Rebranding / Starting Over

Sites that are overly literal in branding likely have no chance
at redemption. That triple hyphenated domain name in a market
that is seen as spammy has zero chance of recovery.

Even being a generic unbranded site in
a YMYL category can make you be seen as spam. The remote
rater documents stated that the following site was spam…

… even though the spammiest thing on it was the stuff
advertised in the AdSense ads:

For many (most?) people who receive a manual link penalty or
are hit by Penguin it is going to be cheaper to start over than
to clean up.

At the very minimum it can make sense to lay groundwork for a
new project immediately just in case the old site can’t recover
or takes nearly a year to recover. However, even if you

figure out the technical bits, as soon as you have any
level of success (or as soon as you connect your projects
together in any way) you once again become a target.

And you can’t really invest in higher level branding functions
unless you think the site is going to be around for many years
to earn off the sunk cost.

Succeeding at SEO is not only about building rank while
managing cashflow and staying unpenalized, but it is also about
participating in markets where you are not marginalized due to
Google inserting their own vertical search properties.

Even companies which are large and well funded may not succeed
with a rebrand if Google comes after their vertical from the
top down.

Hope & Despair

If you are a large
partner affiliated with Google, hope is on your side &
you can
monetize the link graph: “By ensuring that our clients are
pointing their links to maximize their revenue, we’re not only
helping them earn more money, but we’re also stimulating the
link economy.”

You have every reason to be Excited, as old projects
like Excite or Merchant Circle can be
relaunched again and again.

Even smaller players with the right employer or investor
connections are exempt from these
arbitrary risks.

@badams @seobook They claim to have
removed just over 200 links! Here we have people removing
hundreds of thousands and still going nowhere!— Rohan Ayyar
(@searchrook) January
6, 2014

You can even be an SEO and start a vertical directory knowing you
will do well if you can get that Google Ventures
investment, even as other similar vertical directories

were torched by Panda.

Hehhe just saw a guest post complete with commercial anchor
written by an “SEO Guru” whose also a Google employee— Tony
Spencer (@notsleepy) January
7, 2014

For most other players in that same ecosystem, the above
tailwind is a headwind. Don’t expect much
1 on 1 help in webmaster tools.

In this
video Matt Cutts mentioned that Google
takes over 400,000 manual actions each month & they get
about 5,000 reconsideration request messages each week, so over
95% of the sites which receive notification never reply. Many
of those who reply
are wasting their time. How many confirmed Penguin 1.0
recoveries are you aware of?

Even if a recovery is deserved, it does not mean one will
happen, as
errors do happen. And on the off chance recovery happens,

recovery does not mean a full restoration of rankings.

There are many things
we can learn from Google’s messages, but probably the most
important is this:

It was the best of times, it was the worst of times, it was
the age of wisdom, it was the age of foolishness, it was the
epoch of belief, it was the epoch of incredulity, it was the
season of Light, it was the season of Darkness, it was the
spring of hope, it was the winter of despair, we had
everything before us, we had nothing before us, we were all
going direct to heaven, we were all going direct the other
way – in short, the period was so far like the present
period, that some of its noisiest authorities insisted on its
being received, for good or for evil, in the superlative
degree of comparison only. – Charles Dickens, A Tale of Two
Cities

Have an incredible day!

Mike

Want the best Marketer for your business Go to http://blog.deetslist.com

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G & F Transportations – Pueblo Colorado

G & & F Deliveries

If you want to experience the downtown setting then there’s no other method to enjoy it compared to by using in a delivery. This lovely white bewitched Cinderella world delivery is run by Lencho that is pictured below.

www.gandfcarriage.com

Attack Me Cake Business – Pueblo Colorado

Attack Me Cake business

Downtown on Union Boulevard there is a slightly brand-new bakeshop called Bite Me Cake Business. I adore the name and they’ve acquired a wonderful store-front presentation. The establishment is had by Jen and JD De Los angeles Torre. Now I have attempted cupcakes across community and these are without a doubt the most effective that I have actually ever before tasted. JD is holding their well-known lemon cupcakes and I directly like the Maple Bacon! Yes you heard it appropriate Maple Bacon and it actually has bacon right on top of the cupcake. So if you’re seeking custom-made cakes, Exquisite cakes, Cookies and even more take a look … and don’t forget to bring residence the Bacon. =).

http://www.bitemecakecompany.com

Union Plaything Stop – Pueblo Colorado

One of the most charming put on Union Opportunity in Pueblo Colorado is the Union Toy Stop. I always suched as walking by this store because it’s nice to view a toy store in the middle of the downtown commerce. The shop is had by George and Jeanette Peasley. These are tireless people who are devoted to the success of the commerce downtown. Sign up with then as their shop is welcoming and pleasant. The union toy quit slogan is “producing miles of smiles” come and see their smiles and obtain a few your very own. =).
http://www.Uniontoystop.com

.

Yahoo! Secured Search Rolls Out

Jan 22nd

Yahoo! is currently
rolling out secured search, which prevents
sending referrers to unsecured sites. The roll out is
ongoing, but currently
they do pass data to secured sites. Unlike
Google’s
secured search roll out:

rather than showing a referrer without keyword
data the traffic will show up as direct site visitors

there is no default automated workaround for
advertisers

Even though the data is being blocked for both ads
& organics right now, advertisers can quickly use

Bing Ads Editor to
add tracking strings to their URLs passing the
relevant keyword data likeso

http://www.site.com/folder/page.html?utm_source=bing&utm_medium=cpc&utm_campaign=mycampaign{IfContent:content}&utm_term={Keyword}&utm_content={QueryString}&match={MatchType}

A couple quick questions:

Will Yahoo! add a Google-like data flow exemption
for advertisers beyond URL tracking parameters?

Will Yahoo! make guarantees to secured sites that
organic data will flow to justify the cost &
significant risks associated with site migrations?

How accessible will Yahoo! data remain within
Bing?

If/when Bing makes secured search a default, how
will their solution differ from those of Google &
Yahoo!?

Update: It looks like Yahoo! is now
passing about 36% of their search traffic through an
internal redirect which strips keyword referral data.
The r.search.yahoo.com redirect is still used &
does not pass keyword information to the publisher
website, even if the site which is being linked to is
secured.

Published: January 22, 2014

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