Tips For Personalizing Your Mobile Marketing Messages

Happy Monday to everybody it’s Mike here,

I wanted to touch real briefly on why mobile marketing is so important to your business.

Mobile marketing is currently the hottest tool for marketers as more and more people, or potential buyers, now own a cell phone. As this type of marketing is relatively new, there is not much advice around. This article contains a few tips and ideas to help you to get started with mobile marketing.

Add a sense of urgency or value to your mobile marketing campaign efforts. In most cases, customers following a mobile link or advertisement expect to receive information quickly and in short, segments. Rather than trying to put a large amount of content or information through a mobile channel, focus on short bursts designed to provide customers with enough information to pique their interest.

Get your website mobile friendly! Take a look at your website on a mobile device. Don’t like what you see? Most don’t until you get your site onto a mobile-friendly platform. Look at your content management system to see if it offers a mobile plugin, or talk to a local digital advertising agency to build a solution for you. Either way, it is important to make your site look professional and engaging on mobile devices!

Make your messages fun. Remember that mobile can also be used as a source of entertainment. Make your messages interesting and exciting, while providing the subscriber with either meaningful information or entertainment. When subscribers are doing something or just waiting for something somewhere, they will look to mobile as an exciting or enjoyable distraction.

When building a mobile marketing campaign, you need to make sure that you know your market first and foremost. If you cannot identify and correctly cater to your intended market, your campaign is going to ultimately fall flat and nothing will be able to save it. Identify your market and know it well.

You should be focusing on all your stats as a mobile marketer and not just a few popular ones. Measure your entire success, meaning your repeat usage, bounce rate, unique visitors, and your more popular stats like downloads, opens, activations and registrations. You want a feel for it all here.

Make sure you understand what your goals are in mobile marketing. For most people, this mobile approach is on top of their normal approach, so it’s double the work. That’s why it’s very important that you define what you want out of this branch of marketing before you start. This will help you streamline your campaign more efficiently.

No matter what type of features you’re thinking of adding to your mobile marketing campaign, you need to remember that it’s all about the execution here. Mobile users are growing at a faster rate than PC users ever have, so everyone’s attempting to go mobile. Stand out by focusing on quality execution rather than just expansion.

The tips above should have given you some ideas which will help you to create an effective mobile marketing ad campaign for your business. You should also continue to keep up to date with the latest developments in the mobile marketing industry so that you can stay ahead of your competitors.

We are setting up a complete Traning module on my blog and should be ready to read in the next coming days.

Everyone have an incredible week,


Bing Lists ‘Alternatives’ In Search Results Book

Mar 30th

Bing recently stated testing listing ‘alternatives’
near their local search results.

I wasn’t able to replicate these in other search
verticals like flight search, or on an iPhone search,
but the format of these alternatives looks similar to
the format proposed in Google’s
ongoing monopolistic abuse case
in Europe:

“In effect, competitors will have the ‘choice’
either to pay Google in order to remain relevant or
lose visibility and become irrelevant,” a European
consumer watchdog, BEUC, said in a letter it sent
to all 28 EU commissioners. The letter, seen by The
Wall Street Journal, terms the deal “unacceptable.”

Published: March 30, 2014

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Deetslist Local Interviews On Google Hangout Air | Pueblo Colorado | Colorado Springs Colorado

Deetslist’s founder and CEO Mike Deets will be conducting interviews with local businesses on google hangout air. These interviews will be focusing on small business owners in local towns. We’ll discuss several aspects of their business throughout the interview. This is great publicity for the business and is highly recommended. Small businesses need as much help as they can when it comes to marketing online. This is a great way for businesses to get acclimated With google hangout and online interviewing. These interviews will be conducted in pueblo Colorado as well as in neighboring Colorado Springs Colorado. Deetslist is a company that helps businesses advertise online through Social Media and SEO along with video and email marketing. If you’re a business owner in the United States and are interested in and interview with Deetslist please contact Mike Deets at

Business Interviews

How to Use Instagram

Good Morning !  I wanted to follow up with you in this Instagram mini-series,

Instagram has quickly become one the most popular sites for sharing photographs and videos on the Internet. The mobile app claims to have over 50 million users and since Facebook bought the company, it is easy to imagine it surpassing those numbers in the near future. Let’s see how we too can join those numbers.


Set up Your Account


You will need to download the appropriate app version depending on whether you have an iPhone or an Android. The process of registering is pretty straight-forward. Choose your username and password. Instagram accounts are public by default and if you choose to only make your account available for viewing by people you approve, you can easily change that setting under your Profile. Click on Privacy and change the setting.

Once you are registered, you will want to upload a profile picture and make any changes you prefer to your profile. You also have the option of creating a short 150-character bio and adding a website link.


Sharing is Caring


The whole purpose, of course, is to enable you to share your pictures and video on social media. You can connect your account to Twitter, Facebook, Foursquare, Tumblr, and Flickr. To do this, go to your Profile tab and choose Edit Sharing Settings. You are now able to choose which networks to connect with. Sharing your uploads is not automatic and you will be prompted whether you want to share and with which social networks you are connected to.


Adding and Editing Your Photos


Adding photographs is very easy. You can either take a new picture or upload one you already have from your phone. Click the blue camera button in the center of your Instagram screen. If you want to use a picture already on your phone, click the double-square button on the lower left of the navigation panel. Instagram will size your photo to a perfect square; you may need to crop portions of your picture to prevent the default black background from being seen.

After you have taken your picture or chosen the one from you camera you would like to use, three icons will show up underneath your picture. These icons give you access to different filters that allow you to change the appearance of your picture. Each filter also has a border you can use along with it, however, you can choose not to use it by clicking the square “frame” on the upper-left of the edit screen.

There are many other editing features available for you. You can rotate your image, use color-enhancing Flux, and even rotate the camera so you can take a picture of yourself.


You Call the Shots


Now that you have the basics down, it is time to start sharing. The great thing about Instagram is it has one of the most positive communities online. There are plenty of members that will be glad to give an aspiring photographer some tips to help out. You will be amazed at the creative techniques you will see used by others on the site. Unleash your imagination.

Pretty basic but I will go more in depth as we go!


Have an incredible day!



What Exactly is Instagram?

What is all of the craze about Instagram and what does it do? Maybe you have asked yourself this exact question. In this article, we are going to answer that question. Instagram is a photo program that allows you to take a picture with your cell phone and choose a filter that will turn the photo into a special memory that you can easily share with your friends. The purpose of Instagram is to help you stay connected to your friends’ lives through pictures of the moment.

The creators chose the name because of their childhood memories of cameras like the Polaroid Instant Camera that you could take pictures with and watch them develop in front of your eyes. They also thought of telegrams and how they could be sent over the wire, so they decided to combine Instant with Telegram and came up with Instagram. In other words, photos that you can send instantly to your friends.

Instagram allows you to send the picture you have created and send it via multiple services, such as Facebook, Twitter and Flickr. Instagram can also check you in on Foursquare if you can give an exact location for the photo.

You do need to know that Instagram can only be accessed through your mobile phone, as that is the only way the app was designed to be used. When you get on Instagram, you create your profile like you would on Facebook or other social media. You take pictures with your cell and upload it on Instagram. You can add ‘hash-tags’ that describe your picture and viewers can find the picture by using the app’s search option. You also have the option, just like on Facebook, of ‘liking’ a picture. You can also choose to follow someone and others can follow you.

If you like to take pictures, Instagram can be a great tool to get your photos online so that others can see them. If you like to photograph nature you can choose one of the twelve filters on Instagram to improve you photo or make it really pop, then post the photo. Instagram has tabs that you can use to find certain photos. For example, you can tap the ‘popular’ tab and see some of the pictures that are getting a lot of hits by other viewers. There is also ta tab for ‘news’ that will tell you when someone has liked you or posted about your pictures.

Besides being able to post your pictures on Instagram, you can also post them on other social media networks. Instagram is a fun and exciting way to share your stories in pictures and the possibilities are endless. It is also easy to use by simply following the directions. You must remember, though, that you can only use Instagram with your mobile phone. No other device will work, and this is just how its creators wanted it. Instagram came out in 2010 and now has over a million users.

This is a up and coming platform….Use it, It’s a fun.,

Have an incredible weekend!



Basic Guide On How To Be Successful In Internet Marketing

Hi everyone It’s Mike here,  Did you know if you have a business then you are an internet marketer? Whether you do the marketing yourself or hire someone to do it you are an online marketer. If your business is not FULLY online then get there….quickly.

There’s so much knowledge about how to succeed in internet marketing, the truth is it is all worth looking at but you need to make up your own strategies for success. Take a look at this article and see what information you can use for your success in internet marketing.

Once you’ve gotten a customer to buy from you, you need to remind them to come back by sending out a newsletter. Customers have already shown interest in your store by buying from it. You should remind them about you often to ensure that they come back. You can also tell them about new deals and merchandise or in the case of real estate agents a new listing or asking for a referral. I’m sure some of you know the referral part but did you how to get more of them….Give away something FREE.  If you’re not giving away something small ( but of value ) then you are leaving a boatload of money on the table.

Many small businesses can tremendously increase their revenue by taking their advertising campaigns online. Because more traditional venues of advertisements are slowly becoming less profitable, as newspapers see declining subscriptions, small businesses, which start advertising online are often able to reach a much more broad customer base and see an increase in profit. E Commerce is huge. Selling your products online is a must nowadays.

To increase the success of your Internet marketing idea, avoid the most common mistake of having a slow loading website. A fast load time is essential in maintaining the interest of your prospective customer. One way to help with the speed on your website, is to keep the size of your images under 100 KiloBytes.

To be an effective internet marketer, you must be clearly focused on your goals and have a plan of action. If you are not focused, you will be easily distracted by sales pitches that promise you a quick way to get rich on the web. When you veer away from your planned course of action, you waste time and money.

Have a double subscription method for email subscribers. It may seem counter-intuitive, but it prevents people from accidentally signing up to your emails, as well as having other people sign them up for something they are not interested in. This preventative measure can actually protect you from spam laws, since the person has had to click to subscribe from their personal emails.

Marketing your product online can be a cutthroat practice because of the intense competition, so in order to stay on top, you have to outshine your rivals, even if it’s at their expense. Begin by researching your competitors, their product and their sales price. Plan on selling your product at a lower cost, but take it a step further. Buy the product of your most threatening competitor, if you know that your product is equal to or greater than theirs. Post a comparison of the two products on your website, including your low price and your competitor’s higher price. Afterwards, continue to monitor your competition on a regular basis. Retaliation is only a click away.

Remember the old adage “Keep it simple, stupid”? That adage is true for your email marketing tactics. Keep your design and layout simple. You don’t want a bunch of flash to distract or annoy your readers. You should keep the information simple as well. Don’t bury the important facts under a pile of junk. Quality sells, Flash blinds.

Never adorn your sites or products with fake labels. It’s easy to copy and paste pictures and symbols on your site and product, but do not begin to throw false labels on there, like “Made in America,” or “Trusted by so-and-so.” Be honest about your product and you will do just fine on the product’s merits, alone.

You now have a lot more information to use for the strategies that you want to implement with your internet marketing endeavors. Just be sure to remember that, not everything works for everybody and you must formulate your own unique strategy for success. So, go over what you learned and see what works for you. It won’t be long before success should follow.

Always ask me with any questions


Have an incredible weekend!



What Is Copywriting?


Hey everyone Mike here, I was just asked what a copywriter was. I can tell you if your building a business and are writing content ( as you should be ) the you should be familiar with copywriting.

Copywriting is typically just the action of writing copy in order to market or sell specific ideas, businesses or products. Copywriting may often be used interchangeably with freelance writing or content writing, although this is not the correct definition. A copywriter is an individual that loves writing for purposes that are promotional, although they may still be known as freelance writers although they have a specific purpose related to marketing.


A copywriter could be asked to write commercial scripts, sales letters, sales copy, advertising copy or various other sorts of marketing media for businesses like mass mailings, billboards or brochures. Copywriters have also been known to write for purposes that are commercial, usually for SEO. SEO or search engine optimization is a way of using those terms that are frequently searched in the copy that is written to promote the site or the businesses within the search engines, which makes it more likely that people are going to click on the link and see what is on the website. These are just a few places where you might find copywriting, however just by looking anywhere that you find writing, could be the work of a copywriter that you don’t even notice.


The majority of reporters, journalists or other types of content writers are not referred to as a copywriter, however this may have been what they were before. Copywriting may be a way that you can get into the industry of publishing, along with some college degree in English, journalism, marketing or other kind of communications or writing is a great way that you can start out. While you are studying in college it is possible to look into getting jobs or internships as copywriters, where you can learn all about it as well as meet some people that can help you in the future.


When you are a copywriter for a business, this is generally referred to as freelancing. Although companies do need to hire their staff of copywriters, it is better to have a large community of freelancers that they can pick and choose from. Due to this, copywriters have been known to work for many different businesses at one time, which is good for creating a portfolio and having a large amount of clients and contacts. Some of these copywriters may even have the chance to work from their own private offices or their homes.


When working for a magazine, newspaper or company a copywriter might find that they are working within a team to help with advertisement. Since copywriters only work with the content that is written for the advertisements, they might work with others that are responsible for working on the graphics for the advertisement or the site that they are presented on. There are some advertisements that only consist of content, where the copywriter will be the only one working. In order to be a copywriter, you will need to act professional, have a good knowledge of writing high quality content, and think of new ideas that can help to promote the business or brand that you are working for.


Have an incredible weekend,




How to Gain More Followers on Instagram

If you are starting out on Instagram and want to know how to get followers, reading this article will help you by providing several tips for increasing your followers. The first step is to go to the ‘popular’ tab and look at the pictures that are getting a lot of hits. This step can give you a sort of gauge of the types of pictures that a lot of people are interested in seeing. Another step is to access ‘Find Friends’ and choose ‘suggested users’. This will let you find other users who have some of the same interests as you. If you follow them, they may return the favor by following you. The followers of this user will see you as a follower and check out your pictures, possibly choosing to follow you. When you follow someone, you gain access to their followers and this is another great way to build up your personal following.

When you are searching Instagram and enjoying pictures that others are posting, ‘like’ photos and place a complimentary comment about some of the photos. This is another great way to increase your following on Instagram. Go to the @youraccount settings name tab on the right of the page, then click the ‘Find Friends’ tab and invite your friends from Facebook and Twitter to follow you. You can also choose to invite friends from your address book. This action will let all of you friends know that you are on Instagram, thus causing your following to increase.

Upload some of your very best pictures, but not all at once, since many people tend to skip over some photos if there are too many. By adding your best pictures a little bit at a time people will take the time to look and this is also a strategy that can bring more followers. Make sure that you make good use of the ‘hash tags’ option that will allow you to label your photos with unique text, using keywords that describe them. When other users are looking for certain pictures, they search for keywords that will lead them to pictures that interest them. This is yet another option that can bring more followers to your pages.

There are so many ways to get more followers on Instagram. Just imagine what the results might be if you combine all of the suggestions in this article. We’re not done yet. Geo tagging is yet another strategy that will bring more people to your page. All this means is that you put the name of the place where the photo was taken. For example, if you upload a picture you took in London, geo tag it and people who are looking for photos about London will find your page.

The Instagram site has privacy settings, so you want to make sure that you have yours set on ‘pubic’ so that you can be found. Use these tips and increase your following on Instagram.


Really give these ideas a try, Instagram is not going anywhere but up and your business can be right behind them!   =)


Have an incredible weekend,



Bypass Google AdWords by Licensing Content & Redirecting Visitors

Guest blogging was once considered a
widely recommended white hat technique.

Today our monopoly-led marketplace arbitrarily decided this is
no longer so.

Stick a fork in it. Torch it. Etc.

It looks like MyBlogGuest was the “winner” – not appearing on
branded terms RT @mattcutts Today we took
action on a large guest blog network— Rae Hoffman (@sugarrae)
19, 2014

Now that rules have changed ex post facto, we can
expect to deal with a near endless stream of “unnatural” link
penalties for doing what was seen at the time as being:




low risk

best practice

Google turns your past client investments into new cost centers
& penalties. This ought to be a great thing for the SEO
industry. Or maybe not.

As Google scares & expunges smaller players from
participating in the SEO market, larger companies keep chugging

Today a friend received the following unsolicited email:

Curious about their background, he looked up their
past coverage: “Written then offers a number of different
content licenses that help the advertiser reach this audience,
either by re-branding the existing page, moving the
content to the advertiser’s website and re-directing traffic
there, or just re-publishing the post on the brand’s

So that’s basically guest blogging at scale.

And it’s not only guest blogging at scale, but it is guest
blogging at scale based on
keyword performance:

“You give us your gold keywords. Written finds
high-performing, gold content with a built-in, engaged
audience. Our various license options can bring the
audience to you
or your brand to the audience through
great content.”

What’s worse is how they pitch this to the people they license
content from:

I’m sorry, but taking your most valuable content & turning
it into duplicate content by syndicating it onto a fortune 500
website will not increase your traffic. The fortune 500 site
will outrank you (especially if visitors/links are 301
redirected to their site!). And when visitors are not
redirected, they will still typically outrank you due to their
huge domain authority (and the cross-domain rel=canonical tag),
leading your content on your site to get filtered out of the
search results as duplicate content & your link equity to
pass on to the branded advertiser.

And if Google were to come down on anyone in the above sort of
it would likely be the smaller independent bloggers who get

This is how SEO works.

Smaller independent players innovate & prove the model.

Google punishes them for being innovative.

As they are punished, a vanilla corporate tweak of the same
model rolls out and is white hat.

In SEO it’s not what you do that matters – it’s who your client

If you’re not working for a big brand, you’re doing it wrong.

Four legs good, two legs better.

Have an incredible day!


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How To Talk SEO To The Team

If the current war on SEOs by Google wasn’t bad enough if you
own the site you work on, then it is doubly so for the SEO
working for a client. When the SEO doesn’t have sufficient
control over the strategy and technology, it can be difficult
to get and maintain rankings.

In this post, we’ll take a look at the challenges and common
objections the SEO faces when working on a client site,
particularly a client who is engaging an SEO for the first
time. The SEO will need to fit in with developers, designers
and managers who may not understand the role of SEOs. Here are
common objections you can expect, and some ideas on how to
counter them.

1. Forget About SEO

The objection is that SEO gets in the way. It’s too hard.

It’s true. SEO is complicated. It can often compromise design
and site architecture. To managers and other web technicians,
SEO can look like a dark art. Or possibly a con. There are no
fixed rules as there are in, say, coding, and results are

So why spend time and money on SEO?

One appropriate response is “because your competitors are”

Building a website is the equivalent of taking the starting
line in a race. Some site owners think that’s all they need do.
However, the real race starts after the site is built. Every
other competitor has a web site, and they’re already off and
running in terms of site awareness. Without SEO, visitors may
find a site, but if the site owner is not using the SEO
channel, and their competitors are, then their competitors have
an advantage in terms of reach.

2. Can’t SEOs Do Their Thing After The Site Is Built?

SEO’s can do their thing after the site is built, but it’s more
difficult. As a result, it’s likely to be more expensive.
Baking SEO into the mix when it is conceived and built is an
easier route.

Just as copywriters require space to display their copy, SEO’s
require room to manoeuvre. They’ll likely contribute to
information architecture, copy, copy markup and internal
linking structures. So start talking about SEO as early as
possible, and particularly during information architecture.

There are three key areas where SEO needs to integrate with
design. One, the requirement that text is machine readable.
Search engines “think” mostly in terms of words, so topics and
copy need to relate to search terms visitors may use.

Secondly, linking architecture and information hierarchies. If
pages are buried deep in the site, but deemed important in
terms of search, they will likely be elevated in the hierarchy
to a position closer to the home page.

Thirdly, crawl-ability. A search engine sends out a spider,
which grabs the source code of your website, and dumps it back
in the search engines database. The spider skips from page to
page, following links. If a page doesn’t have a crawlable link
pointing to it, it will be invisible to search engines. There
are various means of making a site easy to crawl, but one
straightforward way is to use a site map, linked to from each
page on the site. The SEO may also want to ensure the site
navigation is crawlable.

3. We Don’t Want The SEO To Interfere With Code

SEO’s do need to tweak code, however the mark-up is largely

SEO’s need to specify title tags and some meta tags. These tags
need to be unique for each page on the site, as each page is a
possible entry page. A search visitor will not necessarily
arrive at the home page first.

The title tag appears in search results as a clickable link, so
serves a valuable marketing function. When search visitors
consider which link on a search results page to click, the
title tag and snippet will influence their decision. The title
tag should, therefore, closely match the content of each page.

The second aspect concerns URL’s. Ideally, a URL should contain
descriptive words, as opposed to numbers and random letters.
For example, is good, whilst, less so.

The more often the keyword appears, the more likely it will be
bolded on a search results page, and is therefore more likely
to attract a click. It’s also easier for the search engine to
determine meaning if a URL is descriptive as opposed to

4. I’ve Got An SEO PlugIn. That’s All I Need

SEO Plugins cover the on-site basics. But ranking well involves
more than covering the basics.

In order to rank well, a page needs to have links from external
sites. The higher quality those sites, the more chances your
pages have of ranking well. The SEO will look to identify
linking possibilities, and point these links to various
internal pages on the site.

It can be difficult, near impossible, to get high quality links
to brochure-style advertising pages. Links tend to be directed
at pages that have unique value.

So, the type and quality of content has more to do with SEO
than the way that content is marked up by a generic plugin. The
content must attract links and generate engagement. The visitor
needs to see a title on a search result, click through, not
click back, and, preferably take some action on that page. That
action may be a click deeper into the site, a bookmark, a
tweet, or some other measurable form of response.

Content that lends itself to this type of interaction includes
blog posts, news feeds, and content intended for social network
engagement. In this way, SEO-friendly content can be
functionally separated from other types of content. Not every
page needs to be SEO’d, so SEO can be sectioned off, if

5. The SEO Is Just Another Technician

If your aim, or your clients aim, is to attract as much
targeted traffic as possible then SEO integration must be taken
just as seriously as design, development, copy and other media.
SEO is more than a technical exercise, it’s a strategic
marketing exercise, much like Public Relations.

SEO considerations may influence your choice of CMS. It may
influence your strategic approach in terms of what type of
information you publish. It may change the way you engage
visitors. Whilst SEO can be bolted-on afterwards, this is a
costly and less-effective way of doing SEO, much like
re-designing a site is costly and less effective than getting
it right in the planning stage.

6. Why Have Our Ranking Disappeared?

The reality of any marketing endeavour is that it will have a
shelf-life. Sometimes, that shelf life is short. Other times,
it can run for years.

SEO is vulnerable to the changes made by search engines. These
changes aren’t advertised in advance, nor are they easily
pinned down even after they have occurred. This is why SEO is
strategic, just as Public Relations is strategic. The Public
Relations campaign you were using a few years ago may not be
the same one you use now, and the same goes for SEO.

The core of SEO hasn’t changed much. If you produce content
visitors find relevant, and that content is linked to, and
people engage with that content, then it has a good chance of
doing well in search engines. However, the search engines
constantly tweak their settings, and when they do, a lot of
previous work – especially if that work was at the margins of
the algorithms – can come undone.

So, ranking should never be taken for granted. The value the
SEO brings is that they are across underlying changes in the
way the search engines work and can adapt your strategy, and
site, to the new changes.

Remember, whatever problems you may have with the search
engines, the same goes for your competitors. They may have
dropped rankings, too. Or they may do so soon. The SEO will try
to figure out why the new top ranking sites are ranked well,
then adapt your site and strategy so that it matches those

7. Why Don’t We Just Use PPC Instead?

PPC has many advantages. The biggest advantage is that you can
get top positioning, and immediate traffic, almost instantly.
The downside is, of course, you pay per click. Whilst this
might be affordable today, keep in mind that the search engine
has a business objective that demands they reward the top
bidders who are most relevant. Their auction model forces
prices higher and higher, and only those sites with deep
pockets will remain in the game. If you don’t have deep
pockets, or want to be beholden to the PPC channel, a long term
SEO strategy works well in tandem.

SEO and PPC complement one another, and lulls and challenges in
one channel can be made up for by the other. Also, you can feed
the keyword data from PPC to SEO to gain a deeper understanding
of search visitor behaviour.

8. Does SEO Provide Value For Money?

This is the reason for undertaking any marketing strategy.

An SEO should be able to demonstrate value. One way is to
measure the visits from search engines before the SEO strategy
starts, and see if these increase significantly post
implementation. The value of each search click changes
depending on your business case, but
can be approximated using the PPC bid prices. Keep in mind
the visits from an SEO campaign may be maintained, and
increased, over considerable time, thus driving down their cost
relative to PPC and other channels.

Have an incredible day!


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