Explainer Videos Rock Summer!

It’s Time To Get Your Video Flying!

 

 

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Online video viewers reached 169.3 million in 2012 and those who want to benefit from this can get the services of Deetslist LCC to obtain great videos for their business. The company creates videos for both small and large companies wanting to get more traffic to their site and reach a wider set of audience. 53.5% of the population and 70.8% of internet users watched online video in 2012, showing an increase of 7.1% from 2011. This only means that a great opportunity for businesses awaits them if they will have videos promoting the products or services they offer. Deetslist LCC will help everyone achieve this and get the success they have always wanted for their business or website. People are not only using their computers to watch videos or search for the things they want. Using mobile phones to browse the web is very popular nowadays and this is proven by the fact that mobile video viewers reached 54.6 million in 2012. Deetslist helps businesses to be found online and get more clients who will patronize the products or services they offer. As a business owner wanting to increase sales, anyone can use engaging videos to convert viewers into buyers. This is where Deetslist shines as they help businesses create powerful and attractive videos that can effectively get the attention of one’s target audience. The company uses advanced tools to help them create these videos and provide the best services to their clients. Deetslist produces videos for both small and large companies and anyone who is in need of animated presentations, marketing videos, demo clips and professional videos for a website or business can get the services of the company to help them get it. Android users who are looking for more apps can download the mobile applications created by the company from Google Play. Deetslist LCC is a company located in Pueblo, Colorado that creates powerful videos for large and small corporations. They also produce mobile apps that can be downloaded from Google Play for Android users. Deetslist helps businesses “Thrive Online” and allows them to interact with their target audience through the videos provided by the company. Have an incredible day! Mike Deets - Living

Why List Building and Email Marketing is So Important

Being Able To Retain Clients And Customers Through Lists

Email Marketing and List Building go together like bread and butter or tea and sugar. It is like any typical dynamic duo that you know. The just perfect each other and compliment each other’s features positively. This is one of the oldest practices in the Internet Marketing Sector. It is because they are truly a key to obscene profit if done well. This is proven beyond a reasonable doubt. Think about all the products you’ve bought from an email. If you can think of just one product you bought through an email from a marketer then you’ve proven the effect of email marketing and list-building. There are so many merits that prove their worth together. Read carefully to understand why you need to get in on the action if you already haven’t. If you have its great to truly understand why you are doing it so you can be properly motivated and positively prepared in order to enjoy success.

Why is list building advantageous to your Internet Marketing Efforts? Simple business principles dictate the more people you can get to the more business and traffic your business has access to. Once you have these targeted clients and potential prospects on your list you can have access to them upon will. You are able to build relationships and generate money by sending ads, discounts and incentives, and keeping them informed with what is happening around your business. This literately leads to more sales and better customer relationships.
“The money is in the list”. This is on of the truest saying in Internet Marketing. Think about it what else pays you to develop it. While your building your list you can be making money at any time. You can start with just 1 person, build a valuable relationship and scale your efforts easily. Its also fantastic that nowadays with the help of technology the whole process can be automated and made as simple as a few clicks in the morning. There are so many solutions out there to solve many email-marketing problems that you would have to be lazy to not do it.

Let us also not forget one of the most beautiful features of email marketing: the minimal cost required to run it successfully. Email marketing is basically the cheapest marketing and campaigning format available to an business. You can get started for basically $20, a pizza box or nice dinner at a nice restaurant. Apart from its cheap costs It requires very little investment in time to set up and run. Today you can even outsource your effort easily and successfully to virtual assistant. If by now you have not realized the power of emails and lists to build a successful business you will never appreciate its power. Which is okay because all the profits you will be missing out upon can easily be put to use by the smart marketers who are already tapping into this source.

Want more information?

Have an awesome weekend!

Mike Deets - Living

Best Practices for Writing SEO Services Client Contracts

About a month ago a year old case of an SEO firm being sued by
it’s client resurfaced via a tweet
from Matt Cutts.

I’d like to add something to this conversation that will be
helpful for you as a service provider seeking to avoid that
really, really scary issue.

Some quick background information if I may? No specifics are
allowed but I’ve been a party, on both sides, to actual
litigation pertaining to SEO contracts (not services rendered,
just contractual issues with a third-party).

I’ve been the plaintiff and the defendant in cases involving
contractual disputes and legal obligations so I, much to my
dismay, speak from experience.

Suffice to say I’m not a lawyer, don’t act on any of this
advice without talking it over with your counsel so they can
tailor it to your specific needs and state law.

Basic Protections

There are essentially 3 ways to legally protect yourself and/or
your company objectively. I say objectively because anyone can
sue you for anything and “service” is a subjective term as are
“results” unless they are specifically spelled out in your
contract.

Objectively speaking, the law gives you 3 broad arenas for
protective measures:

Contracts

Entity Selection

Insurance

Contracts

Get a real lawyer, do not use internet “templates” and do not
modify any piece of the contract yourself. Make sure your
attorney completely understands what you do. A good lawyer will
listen to you. Heck, mine now knows who Matt Cutts is and where
the Webmaster Guidelines are located and what “anchor text” is
🙂

Your contracts need to cover the following scenarios:

Client services

Vendor relationships

Employee/Contractor relationships

For standard client agreements you’ll want to cover some basic
areas:

Names of the legal entities partaking in the agreement

Duties and nature of services

Term and termination (who can cancel and when, what are the
ramifications, etc)

Fees

No exclusive duty (a clause that says you can work with
other clients and such)

Disclaimer, Limitation of Liability

Confidentiality

Notices (what is considered legal notice? a letter?
certified mail? email?)

Governing law

Attorney’s fees (if you need to enforce the contract make
sure you can also collect fees)

Relationship of Parties (spell out the relationship;
independent entities? partners? joint ventures? spell out
exactly what you are and what you are not

Scope of Work

Signatures (you should sign as you are in your entity;
member, president, CEO, etc)

Some important notes are needed to discussion a couple of core
areas of the contract:

For Governing law go with your home state if possible. Ideally,
I try to get an arbitration clause in there rather than state
law so in case there is a dispute it goes to a much less
expensive form of resolution.

However, you can make an argument that if your contract is
signed with your home state as governing law and your language
is strong you are better off doing that instead of arbitration
where one person makes a decision and no appeal is available.

For Limit of Liability go broad, real broad. You want to spell
out that organic search (or just about any service) is not
guaranteed to produce results, no promises were made, Google
does not fully publish the algorithim thus you can’t be held
liable for XYZ that happens.

Also, if your client is asking you to do things against
webmaster guidelines, and you decide to do them, you NEED to
get that documented. Have them email it to you, record the
call, something. Here is the liability clause in my contract:

Client agrees and acknowledges that the internet is an
organic, constantly shifting entity, and that Client’s
ranking and/or performance in a search engine may change for
many reasons and be affected by many factors, including but
not limited to any actual or alleged non-compliance by
Provider to guidelines set forth by Google related to search
engine optimization.

Client agrees that no representation, express or implied, and
no warranty or guaranty is provided by Provider with respect
to the services to be provided by Provider under this
Agreement. Provider’s services may be in the form of
rendering consultation which Client may or may not choose to
act on. To the maximum extent permitted by law, Client agrees
to limit the liability of Provider and its officers, owners,
agents, and employees to the sum of Provider’s fees actually
received from Client.

This limitation will apply regardless of the cause of action
or legal theory pled or asserted. In no event shall Provider
be liable for any special, incidental, indirect, or
consequential damages arising from or related to this
Agreement or the Project. Client agrees, as a material
inducement for Provider to enter into this Agreement that the
success and/or profitability of Client’s business depends on
a variety of factors and conditions beyond the control of
Provider and the scope of this Agreement. Provider makes no
representations or warranties of any kind regarding the
success and/or profitability of Client’s business, or lack
thereof, and Provider will not be liable in any manner
respecting the same.

Client agrees to indemnify and hold harmless Provider and its
officers, owners, agents, and employees from and against any
damages, claims, awards, and reasonable legal fees and costs
arising from or related to any services provided by Provider,
excepting only those directly arising from Provider’s gross
negligence or willful misconduct.

For vendor and independent contractor agreements you’ll want
most of the aforementioned clauses (especially the relationship
of parties) in addition to a few more things (for employee
stuff, get with your lawyer because states are quite different
and a lot of us use remote workers in different states)

Non-Competition and non-interference

Non-Solicitation and non-contact

These clauses essentially prohibit the pursuit of your
clientele and employees by a vendor/contractor for a specified
period of time.

Legal Entity

Don’t be a sole proprietor, ever. If you’re a smaller shop you
might consider being a single member LLC (just you), an LLC
(you and employees), or an S Corp. If you’re a larger operation
you might want to incorporate and go Inc.

The benefits of the LLC set up are:

Your personal assets are generally untouchable (providing
you are not co-mingling funds in a bank account)

Very easy to administer compared to other options

Your liability is limited to company assets (pro tip: clear
out your business bank account each month minus some operating
margin, move it to personal savings)

Benefits of an S Corp are:

Same protections as LLC

You save a fair amount on self employment taxes (more
below)

With the S Corp there’s more paperwork and filings but if you
are earning a fair bit of money it may be worth it to you.
Here’s
a good article breaking this all down, and a excerpt:

“If you operate your business as a sole proprietorship or
partnership/LLC, you will pay roughly 15.3% in self-employment
taxes on your $100,000 of profits. The calculations get a
little tricky if you want to be really super-precise but you
can think about self-employment tax as roughly a 15% tax. So
15% on $100,000 equals $15,000. Roughly.”

“With an S corporation, you split your business profits into
two categories: “shareholder wages” and “distributive share.”
Only the “shareholder wages” get subjected to the 15.3% tax.
The leftover “distributive share” is not subject to 15.3% tax.”

Be careful here (and I’m not a CPA so don’t do anything without
consulting with your accountant) not to be absurd with your
wages. So, if your net income is 1 million don’t take 25k in
wages and 975k as a distribution.

Some final thoughts on entities:

Most of you will probably fall into the LLC/S S Corp
category, get with your attorney and accountant

Keep everything separate because if you don’t (credit
cards, bank accounts, etc) your personal assets might be at
risk due to the “piercing
of the corporate veil”

Insurance

As you would imagine, insurance policies are few and far
between for our industry. You can get general liability for
your office, workers comp for your employees, disability for
yourself, and so on. However, what you might want to look into
is a professional liability policy.

You’ll probably end up looking at a miscellaneous one like the
one
here (marketing consultant?) offered by Travelers. You’ll
probably have to educate your agent on your business practices
to ensure proper coverage.

This might be worth it just due to the legal protection clause;
meaning they will pay for a lawyer to defend you. Having the
proper entity classification might protect your assets but
paying lawyers is expensive to defend even frivolous lawsuits.

Record Keeping

This is a bit out of the “contract” topic but good record
keeping is essential. If you use a project management and/or a
CRM system you really should make sure you can export when you
need it.

Many online CRM applications and project management
applications have limited export capabilities especially when
it comes to export comments and notes on things like tasks and
records. Most have an API that you can have a developer custom
code to export your stuff. I’d look into this as well.

Final Thoughts

Get with your attorney and CPA to get your specific situations
up to legal snuff if you haven’t already. Don’t act on my
advice as I’m not a lawyer nor a CPA. Contracts and agreements
are not fun to negotiate and can be even harder when you work
with people you generally trust.

However, when it comes to business dealings and contracts I
would save my trust for my lawyer 🙂

Have an incredible day!

Mike

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SOCIAL MEDIA – After the initial consultation we start building your social media platforms to create substantial social signal about your business.
VIDEO – From here we build an explainer video for your business. Business explainer videos are red hot and are not going away anytime soon.

SEO – ON-PAGE We then build your website for on page SEO. On page SEO is crucial when it comes to driving traffic to your front door.

OFF-PAGE The traffic that it drives to the site is called off page SEO. Your website URL is spread up crossed the World Wide Web. When people click on your URL they come to your website. These are called backlinks.

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Easy Ideas To Help With Excellent Video Marketing Creations

Easy Ideas To Help With Excellent Video Marketing Creations

 

What does video marketing mean? Video marketing uses videos posted online to advertise a business or product. Understanding video marketing can really help you to be successful using it. The following article can serve as a guideline to help you get started.

The first thing you have to do with video marketing is to give it a try. The more you experiment, the better your outcomes will become. Try everything which comes to mind and then figure out what works and what doesn’t. This is the best way to make video marketing successful.

Great content is the surest way to get more people to view your video. Your videos don’t have to be the most professional to get a lot of views. People will sit through a mildly boring video if the information is relevant. However, with that being said, purchase the best video camera that you can afford for a good quality video.

Try submitting your videos to various video websites. YouTube is very popular and should be used, but don’t forget there are several video hosting sites out there. Sites like Meta Café, Vimeo, and Daily Motion can offer some variety to your campaign. You can add videos to your own website, but don’t go overboard since it can affect your page loading time.

20 minute videos are frequently too long. If you’re doing a demo for a product, you can do a 20-minute video to showcase its features. If, on the other hand, you are just talking to the viewer about information, keep it under ten minutes.

Interesting content is king. If you are going to make a video to advertise your online business, you should ensure that it is entertaining. While a hosted video improves traffic, bad videos do not. A lot of people want to watch videos that are relevant. The more interesting your videos, the more traffic you will attract.

When you feel that you’ve run out of ideas, look around online to find inspiration. Youtube is an excellent place to start, but also check out vlogs and videos posted on social media. The more you view, the more ideas you’ll find and the faster you’ll come up with your own content.

When searching YouTube for ideas, don’t forget to use the * wildcard operator. This allows you to find videos, which are similar but not identical to your search terms. For example, “How to * a book” may lead you to some crafty questions and answers about working with books creatively.

Don’t forget the music! Using music can help you enhance the mood, give a sense of suspense or even accentuate comedy bits. If you’re not good with music choices, ask friends and family to help you out. Don’t play the music too loud and drown out the speaker, of course.

Jumping into your first video is the best method to start out. Don’t fear experimenting, and try some new things. Soon you will know what works well and what doesn’t work. Use what you have learned in this article to help you do well.

 

Please take the time to see our videos and PLEASE subscribe here

 

Have an incredible week!,

 

Mike Deets - Living

SEO As High Trust Advertising Approach

The internet runs on advertising. Google is funded almost
entirely by advertising. Facebook , likewise.
Digital marketing spends continue to rise:

Internet advertising revenues in the United States totaled
$12.1 billion in the fourth quarter of 2013, an increase of
14% from the 2013 third-quarter total of $10.6 billion and an
increase of 17% from the 2012 fourth-quarter total of $10.3
billion. 2013 full year internet advertising revenues totaled
$42.78 billion, up 17% from the $36.57 billion reported in
2012.

Search advertising spend comes out on top, but that’s starting
to change:

Search accounted for 41% of Q4 2013 revenues, down from 44%
in Q4 2012, as mobile devices have shifted. Search-related
revenues away from the desktop computer. Search revenues
totaled $5.0 billion in Q4 2013, up 10% from Q4 2012, when
Search totaled $4.6 billion

The growth area for digital advertising lays in mobile:

Mobile revenues totaled 19% of Q4 2013 revenues, or $2.3
billion, up 92% from the $1.2 billion (11% of total) reported
in Q4 2012

Prominent venture capitalist, Mary Meeker, recently
produced an analysis that also highlights this trend.

So, internet advertising is growing, but web internet adoption
is slowing down. Meanwhile, mobile and tablet adoption is
increasing fast, yet advertising spend on these mediums is
comparatively low. Nice opportunity for mobile, however mobile
advertising is proving hard to crack. Not many people are
clicking on paid links on mobile. And
many mobile ad clicks are accidental, driving down
advertiser bids.

This is not just a problem for mobile. There may be a problem with advertising in
general. It’s about trust, and lack thereof. This situation
also presents a great opportunity for selling SEO.

But first, a little background….

People Know More

Advertising’s golden age was in the 50’s and 60’s.

Most consumers were information poor. At least, they were
information poor when it came to getting timely information.
This information asymmetry played into the hands of the
advertising industry. The advertising agency provided the
information that helped match the problems people had with a
solution. Of course, they were framing the problem in a way
that benefited the advertiser. If there wasn’t a problem, they
made one up.

Today, the internet puts real time information about everything
in the hands of the consumer. It is easy for people to compare
offers, so the basis for advertising – which is essentially
biased information provision – is being eroded. Most people see
advertising as an intrusion. Just because an advertiser can get
in front of a consumer at “the right time” does not necessarily
mean people will buy what the advertiser has to offer with
great frequency.

Your mobile phone pings. “You’re passing Gordon’s Steak
House….come in and enjoy our Mega Feast!” You can compare that
offer against a wide range of offers, and they can do so in
real time. More than likely, you’ll just resent the intrusion.
After all, you may be a happy regular at Susan’s Sushi.

“Knowing things” is not exclusive. Being able to “know things”
is a click away. If information is freely available, then
people are less likely to opt for whatever is pushed at them by
advertisers at that moment. If it’s easy to research, people
will do so.

This raises a problem when it comes to the economics of content
creation. If advertising becomes less effective for the
advertiser, then the advertisers is going to reduce spend, or
shift spend elsewhere. If they do, then what becomes of the
predominant web content model which is based on advertising?

Free Content Driven By Ads May Be An Unsustainable Model

We’re seeing it in broadcast television, and we’ll see it on
the web.

Television is dying and being replaced by the Netflix model.
There is a lot of content. There are not enough advertisers
paying top dollar as the audience is now highly fragmented. As
a result, a lot of broadcast television advertising can be
ineffective. However, as we’ve seen with Netflix and Spotify,
people are prepared to pay directly for the content they
consume in the form of a monthly fee.

The long term trend for advertising engagement on the web is
not favourable.

The very first banner advertisement appeared in 1994. The
clickthru rate of that banner ad was a staggering
44% It had a novelty value, certainly. The first banner ad
also existed in an environment where there wasn’t much
information. The web was almost entirely about navigation.

Today, there is no shortage of content. The average Facebook
advertisement clickthrough rate is around 0.04%. Advertisers
get rather excited if they manage to squeeze
2% or 3% click-thrus rates out of Facebook ads.

Digital advertising is no longer novel, so the click-thru rate
has plummeted. Not only do people feel that the advertising
isn’t relevant to them, they have learned to ignore advertising
even if the ad is talking directly to their needs. 97-98% of
the time, people will not click on the ad.

And why should they? Information isn’t hard to come by. So what
is the advertiser providing the prospective customer?

Even brand engagement is plummeting on Facebook as the novelty
wears off, and Facebook changes policy:

According to a new report from Simply Measured, the total
engagement for the top 10 most-followed brands on Facebook
has declined 40 percent year-over-year—even as brands have
increased the amount of content they’re posting by 20.1
percent.

Is Advertising Already Failing?

Our industry runs on advertising. Much of web publishing runs
on advertising.

However, Eric Clemons
makes the point that the traditional method of advertising
was always bound to fail, mainly because after the novelty
wears off, it’s all about interruption, and nobody likes to be
interrupted.

But wait! Isn’t the advantage of search that it isn’t
interruption advertising? In search, the user requests
something. Clemons feels that search results can still be a
form of misdirection:

Misdirection, or sending customers to web locations other
than the ones for which they are searching. This is Google’s
business model. Monetization of misdirection frequently takes
the form of charging companies for keywords and threatening
to divert their customers to a competitor if they fail to pay
adequately for keywords that the customer is likely to use in
searches for the companies’ products; that is, misdirection
works best when it is threatened rather than actually
imposed, and when companies actually do pay the fees demanded
for their keywords. Misdirection most frequently takes the
form of diverting customers to companies that they do not
wish to find, simply because the customer’s preferred company
underbid.

He who pays becomes “relevant”:

it is not scalable; it is not possible for every website to
earn its revenue from sponsored search and ultimately at
least some of them will need to find an alternative revenue
model.

The companies that appear high on PPC are the companies who
pay. Not every company can be on top, because
not every company can pay top dollar. So, what the user
sees is not necessarily what the user wants, but the company
that has paid the most – along with their quality score – to be
there.

But nowadays, the metrics of this channel have changed
dramatically, making it impossible or nearly impossible for
small and mid-sized business to turn a profit using AdWords.
In fact, most small businesses can’t break even using
AdWords.This goes for many large businesses as well, but they
don’t care. And that is the key difference, and precisely why
small brands using AdWords nowadays are being bludgeoned out
of existence

Similarly, the organic search results are often dominated by
large companies and entities. This is a direct or side-effect
of the algorithms. Big entities create a favourable footprint
of awareness, engagement and links as a result of PR, existing
momentum, brand recognition, and advertising campaigns. It’s a
lot harder for small companies to dominate lucrative
competitive niches as they can’t create those same footprints.

Certainly when it comes to PPC, the search visitor may be
presented with
various big player links at
the expense of smaller players. Google, like every other
advertising driven medium, is beholden to it’s big advertisers.
Jacob
Nielsen noted in 1998:

Ultimately, those who pay for something control it.
Currently, most websites that don’t sell things are funded by
advertising. Thus, they will be controlled by advertisers and
will become less and less useful to the users”

If Interruption Advertising Is Failing, Is Advertising
Scalable?

Being informed has
changed customer behaviour.

The problem is not the medium, the problem is the
message, and the fact that it is not trusted, not wanted, and
not needed.

People don’t trust ads. There is a vast literature to
support this. Is it all wrong?
People don’t want ads. Again, there is a vast
literature to support this. Think about your own behavior,
you own channel surfing and fast forwarding and the timing of
when you leave the TV to get a snack. Is it during the
content or the commercials?
People don’t need ads. There is a vast amount of
trusted content on the net. Again, there is literature on
this. But think about how you form your opinion of a product,
from online ads or online reviews?
There is no shortage of places to put ads. Competition among
them will be brutal. Prices will be driven lower and lower,
for everyone but Google.

If the advertising is not scaleable, then a lot of content
based on advertising will die. Advertising may not be able to
support the net:

Now reality is reasserting itself once more, with familiar
results. The number of companies that can be sustained by
revenues from internet advertising turns out to be much
smaller than many people thought, and Silicon Valley seems to
be entering another “nuclear winter”

A lot of Adsense publishers are being kicked from the program.
Many are terminated, without reason. Google appear to be
systematically culling the publisher herd. Why?
Shouldn’t web publishing, supported by advertising, be
growing?

The continuing plunge in AdSense is in sharp contrast to
robust 20% revenue growth in 2012, which outpaced AdWords’
growth of 19%…..There are serious issues with online
advertising affecting the entire industry. Google has
reported declining value from clicks on its ads. And the
shift to mobile ads is accelerating the decline, because it
produces a fraction of the revenue of desktop ads.
Matt Sanchez, CEO of San Francisco based ad network Say
Media, recently warnedthat, “Mobile Is Killing Media.”
Digital publishing is headed off a cliff … There’s a five
fold gap between mobile revenue and desktop revenue… What
makes that gap even starker is how quickly it’s happening… On
the industry’s current course, that’s a recipe for disaster.

Prices tumble when consumers have near-perfect real time
information. Travel. Consumer goods. Anything generic that can
be readily compared is experiencing falling prices and
shrinking margins. Sales growth in many consumer categories is
coming from the premium offerings. For example, beer
consumption is falling across the board except in one area:
boutique, specialist brews. That market sector is growing as
customers become a lot more aware of options that are not just
good enough, but great. Boutique breweries offer a more
personal relationship, and they offer something the customer
perceives as being great, not just “good enough”.

Mass marketing is expensive. Most of the money spent on it is
wasted. Products and services that are “just good enough” will
be beaten by products and services that are a precise fit for
consumers needs. Good enough is no longer good enough, products
and services need to be great and precisely targeted unless
you’ve got advertising money to burn.

How Do We Get To These Consumers If They No Longer Trust Paid
Advertising?

Consumers will go to information suppliers they trust. There is
always demand for a trusted source.

Trip Advisor is a great travel sales channel. It’s a high trust
layer over a commodity product. People don’t trust Trip
Advisor, per se, they trust the process. Customers talk to each
other about the merits, or otherwise, of holiday destinations.
It’s transparent. It’s not interruption, misleading or
distracting. Consumers seek it out.

Trust models will be one way around the advertising problem.
This suits SEOs. If you provide trusted information, especially
in a transparent, high-trust form, like Trip Advisor, you will
likely win out over those using more direct sales methods.
Consumers are getting a lot better at tuning those out.

The trick is to remove the negative experience of advertising
by not appearing to be advertising at all. Long term, it’s
about developing relationships built on trust, not on
interruption and misdirection. It’s a good idea to think about
advertising as a relationship process, as opposed to the direct
marketing model on which the web is built – which is all about
capturing the customer just before point of sale.

Rand Fishkin
explained the web purchase process well in this
presentation. The process whereby someone becomes a
customer, particularly on the web, isn’t all about the late
stages of the transaction. We have to think of it in terms of a
slow burning relationship developed over time. The consumer
comes to us at the end of an information comparison process.
Really, it’s an exercise in establishing consumer trust.

Amazon doesn’t rely on advertising. Amazon is a trusted
destination. If someone wants to buy something, they often just
go direct to Amazon. Amazon’s strategy involves what it calls
“the flywheel”, whereby the more things people buy from Amazon,
the more they’ll buy from Amazon in future. Amazon builds up a
relationship rather than relying on a lot of advertising.
Amazon cuts out the middle man and sells direct to customers.

Going viral with content, like Buzzfeed, may be one answer, but
it’s likely temporary. It, too,
suffers from a trust problem and the novelty will wear off:

Saying “I’m going to make this ad go viral” ignores the fact
that the vast majority of viral content is ridiculously
stupid. The second strategy, then, is the high-volume
approach, same as it ever was. When communications systems
wither, more and more of what’s left is the advertising dust.
Junk mail at your house, in your email; crappy banner ads on
MySpace. Platforms make advertising cheaper and cheaper in a
scramble to make up revenue through volume.

It’s not just about supplying content. It could be said
newspapers are suffering because bundled news is just another
form of interruption and misdirection, mainly because
it isn’t specifically targeted:

Following The New York Times on Twitter is just like paging
through a print newspaper. Each tweet is about something
completely unrelated to the tweets before it. And this is the
opposite of why people usually follow people and brands
online. It’s not surprising that The New York Times have a
huge problem with engagement. They have nothing that people
can connect and engage with

Eventually, the social networks will likely suffer from a trust
problem, if they don’t already. Their reliance on advertising
makes them spies. There is a growing awareness of data privacy
and users are unlikely to tolerate invasions of privacy,
especially if they are offered an alternative. Or perhaps the
answer is to give users a cut themselves.
Lady Gaga might be onto something.

Friends “selling” (recommending) to friends is a high trust
environment.

A Good Approach To SEO Involves Building Consumer Trust

The serp is low trust. PPC is low trust. Search keyword plus a
site that is littered with ads is low trust. So, one good long
term future strategy is to move from low to high trust
advertising.

A high trust environment doesn’t really look like advertising.
It’s could be characterised as a transparent platform. Amazon
and Trip Advisor are good examples. They are honest about what
they are, and they provide the good along with the bad. It
could be something like Wikipedia. Or an advisory site. There
are many examples, but it’s fair to say we know it when we see
it.

A search on a keyword that finds a specific, relevant site that
isn’t an obvious advertisement is high trust. The first visit
is the start of a relationship. This is not the time to bombard
visitors with your needs. Instead, give the visitor something
they can trust. Trip Advisor even spells
it out: “Find hotels travelers trust”.

Telsla understands the trust relationship. Recently, they’ve

made their patents open-source, which, apart from anything
else, is a great form of reputation marketing. It’s clear Telsa
is more interested in long term relationships and goodwill than
pushing their latest model on you at a special price. Their
transparency is endearing.

First, you earn trust. Then you sell them something later. If
you don’t earn their trust, then you’re just like any other
advertiser. People will compare you. People will seek out
information. You’re one of many options, unless you have formed
a prior relationship. SEO is a brilliant channel to develop a
relationship based on trust. If you’re selling SEO to clients,
think about discussing the trust building potential – and value
proposition – of SEO with them.

It’s a nice side benefit of SEO. And it’s a hedge against the
problems associated with other forms of advertising.

Have an incredible day!

Mike

Want the best Marketer for your business Go to http://blog.deetslist.com

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How to Create a Press Release And Why You Need Them

How to Create a Press Release

Press releases are inarguably

one of the most effective ways of getting your message out to the masses. It is one of the Marketing form that has truly survived the test of time by adapting to change, and technological advances. It’s a true art form that takes time to perfect and use effectively. Luckily for you there are some rules and tips you can follow that will increase your chances of hitting it out of the park

In this video I will talk about:
1- Instant Visibility
2- Trust and Branding
3- Inbound Linking
4- Traffic

 

 

 

These next steps make it possible to a very successful Press Release campaign

1. Get mentally prepared

To churn out a beautiful piece, you have to be at an optimum level mentally. This means you have to get yourself mentally jacked up and in the zone to write. Go for a run, eat, drink, jump up and down, splash cold water in your face and get comfortable. Go to a quiet location that will be free of distractions for the nest hour. Sit down, stand up or exercise. Do something to get your adrenaline going as you are at your best mentally when in this state. After you’ve gotten pumped up, get ready to start your press release. Get a pen, paper or your laptop and get to work.

2. Simplicity is key

Keep it short, sweet and to the point because if it’s too long it won’t even get published. People don’t want to waste their time with all the extras. They need the quality information you offer and they need it quickly. This is an important rule you have to abide by 100%. I usually have “Short and Sweet” written on the word document and I’ m typing a press release to remind me of the cardinal rule. If at the end of your writing there is any flowery language or filler, get rid of it. Your not writing a PhD paper keep the language simple for the general public. If a 3rd grader wont understand your content, simplify it to this level. No one wants to have to use a thesaurus or dictionary and studies have shown this is the preferred reading level for the consumption of information. If nothing is taking out of this article, remember this, not more than 400 words. Your press release should be this long and preferably not more or else you’ll lose your audience’s attention

3. Edit your work

You don’t want to be embarrassed and you want to look professional. The simple idea is to carefully comb through your press release for any errors. Grammatical blunders are unacceptable. After you’ve combed through it at least 5 times, get another pair of eyes to look through it. Your dog, a friend or family member can come in handy. They offer a set of eyes to correct mistake you may have missed and they can offer an opinion on how to improve the press release to be more compelling to people. Criticism from others is good because it’s always correct and firm as you don’t tend to judge your work harshly

Finally don’t forget on effectively distributing your press release. It would be unfortunate if you work hard and your press release isn’t put in front of your audience. Go to fiverr and search for press release distribution services. You will undoubtedly find a perfect one for you if you look hard and carefully. Good luck and hopefully you have success with using the raw power of press release to reach a massive audience of your targeted prospects.

 

Everyone have an incredible day!

 

Fotor061490847

 

 

Today is Father’s Day!

Today is Father’s day

 

Happy Fathers Dat To Me

 

And happy Father’s day to all of the fathers out there. This is the day for the Grand Poobah,  for dad to get a chance to lounge in his Lazy Boy and watch his favorite sports program, or it can be a day that he gets to spend with his family. Whenever it is for fathers for their special day I wish you that very special day.

For me it’s a reflection to the essence of the day and what means to me. For me be a father is about my children and my wife. You see for me father’s day is not about me that it’s about the people who allowed me to be a father. I feel every day that I’m so blessed to have the opportunity to be a father. I have to wonderful daughters and they are the most amazing people. Jordan is in college and doing great she also works at a local national pet store as a dog groomer. My other daughter Lauren is a senior in high school…… A senior?! How fast it goes. And my wife of 22 years on the 20th of this month June. Paula is amazing, she’s not only a great person, a caring person but an amazing mother. They all  love animals and I love to watch them with the animals as they are so caring and nurturing. You see the people around me have allowed me to become this father. I have three wonderful girls in my life that every year allows me to have a great Father’s day.

Have an incredible Father’s day, have an incredible day.

 

Fotor061490847

 

Best Barbecued Ribs In Colorado

Best Barbecued Ribs In Colorado

Obie’s  Barbecue  is the best when it comes to food and drink in Colorado Famous for their slow-cooked BBQ Ribs Obie’s is the original world famous Colorado Ribs!

According to a 2007 poll conducted by the Hearth, Patio & Barbecue Association, 77 percent of all U.S. households own a grill or smoker. But what if you’re among the 23% who doesn’t own a grill? Are you doomed to a bleak existence, void of the comfort of homemade barbecue ribs?

Grilling Cuts: meat selections that are “easy to grill” and are constantly fine are cuts that can be cooked in short order and at a higher temperature. These choices can be served from rare to well done and keep excellent flavor and tenderness. Some cuts in this meat group are:

1 Rib Eye steak is an all around premium steak with adequate marbling for tenderness at high heat.

2 T-bone steak is the loin cut with a New York strip and tenderloin as separate muscles of the same steak, this steak is an excellent selection for grilling over a hot fire and will still be moist and affectionate.

3 New York Strip-the strip steak is one muscle of the t-bone listed above, same qualities as the t-bone but it is a boneless steak.

4 Tenderloin steak is the most tender of the grilling steaks, it boasts a least amount of fat and exceptional tenderness.

5 Pork chops cut thick will be an excellent one for easy and consistent grilling.

6 Pork loin or pork tenderloin cook well over high heat, the trick is not to over-cook pork, as it will dry out quickly.

7 Chicken parts such as legs, thighs, breast and wings work well for direct heat cooking.

8 Pork ribs boiled for 20-30 minutes and then grilled for tender and appetizing barbecue ribs.

The steaks and assorted variety meats listed above are grilling favorites that can be cooked with direct heat and will be tender and flavorful; topped with your best-loved steak glaze or sauce, each one is a crowd pleaser.

Grilling Cuts: meat selections that are “easy to grill” and are constantly fine are cuts that can be cooked in short order and at a higher temperature. These choices can be served from rare to well done and keep excellent flavor and tenderness. Some cuts in this meat group are: 1 Rib Eye steak is an all around premium steak with adequate marbling for tenderness at high heat. 2 T-bone steak is the loin cut with a New York strip and tenderloin as separate muscles of the same steak, this steak is an excellent selection for grilling over a hot fire and will still be moist and affectionate. 3 New York Strip-the strip steak is one muscle of the t-bone listed above, same qualities as the t-bone but it is a boneless steak. 4 Tenderloin steak is the most tender of the grilling steaks, it boasts a least amount of fat and exceptional tenderness. 5 Pork chops cut thick will be an excellent one for easy and consistent grilling. 6 Pork loin or pork tenderloin cook well over high heat, the trick is not to over-cook pork, as it will dry out quickly. 7 Chicken parts such as legs, thighs, breast and wings work well for direct heat cooking. 8 Pork ribs boiled for 20-30 minutes and then grilled for tender and appetizing barbecue ribs. The steaks and assorted variety meats listed above are grilling favorites that can be cooked with direct heat and will be tender and flavorful; topped with your best-loved steak glaze or sauce, each one is a crowd pleaser.

 

Check Out the Absolute best ribs in Colorado Right Here!!

 

 

 

 

Top 10 Traffic Sources of 2014

Top 10 Traffic Sources of 2014

“Traffic” is one of those words that strikes a little bit of fear into most marketers. We all know traffic is power and power is money when it comes to making money on the Internet. The problem is getting this traffic has increasingly become more difficult as competition increases. More people are fighting for the same amount of traffic, luckily for you this list has been compiled. These are the traffic sources that have not only stood the test of time but also the ones that are most effect in 2014 thus far.

1.Forums – This is a golden nugget of getting traffic. Find forums in your niche and become an active and valuable member. Once you’ve laid the groundwork and you’ve become an authority on these websites, getting traffic is easy-peasy.

2. Blogging – All major Search engines are in love with blogs. This is the most effective source of traffic for lots of people. It takes great content and hard work to sustain.

3. Guest Blogging – Posting on blogs related to your niche and getting backlinks is great for getting extra trickles of traffic. Done alongside blogging it can lead to serious torrents of traffic

4. Email Marketing – Email marketing pays you to get more traffic. What’s better than that?

5. Offline Marketing – Nothing beats plain old face to face. Get out there and start getting the word out in your community via flyers or going to local events and putting in work.

6. Answer Sites –Answer Sites such as Answers.com, Yahoo answers are more effective as they have decreased in competition.

7. Video Marketing – A Picture is like 1000 words, well a video is like a million words. Humans are visual learners and consumers of information. This makes it easy to literarily “show” whatever you want. Its also profitable as you can go viral for very little investment.

8. Article Marketing – This could be deemed obsolete but there are soo many article sites that even if you get little traffic from each one it will add up to a massive amount. This method is also reducing in popularity as social media gains prominence so you might be able to cleverly use this to your advantage

9. Search Engines – SEO is still one of the best ways of getting the maximum amount of targeted customers to your website. Start with the major search engines like Google, Yahoo and Bing
10. Social Media – This is by far the easiest and most popular method to get traffic in the modern era. Start by exploring facebook, twitter, youtube and pinterest.

Now that you have these sources its up to you to utilize them to their fullest potentials. This means you will have to devote time to work hard at executing the strategies needed to succeed with these sources. You will also have to be focused and determined as time is always your biggest enemy. As a marketer getting traffic is a never ending battle and you should always be open to discovering and exploring new sources of traffic.

Have an incredible Day!!

Mike

Fotor061490847

 

 

 

 

 

 

 

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