November 2015

November 2015

Monthly Archives

  • ALL the winners of the UK Search Awards 2015!

    Last Thursday the UK Search Awards were handed out in London. In an evening full of food, drinks and networking 27 different awards were handed out. All the lucky winners you can find below, but first some tweets and pictures from the evening! Tweets about #searchawards // <![CDATA[ !function(d,s,id)var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id))js=d.createElement(s);;js.src=p+"://";fjs.parentNode.insertBefore(js,fjs);(document,"script","twitter-wjs"); // ]]> The Winners Congratulations […]

  • It's Here! The MozCon Local 2016 Agenda

    Posted by EricaMcGillivray *drumroll* The MozCon Local 2016 agenda is here! For all your local marketing and SEO needs, we’re pleased to present a fabulous lineup of speakers and topics for your enjoyment. MozCon Local is Thursday and Friday, February 18–19 2016 in Seattle. On Thursday, our friends LocalU will present a half-day of intensive […]

  • Persona Research in Under 5 Minutes

    Posted by CraigBradford Well-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don’t have extra time? Using a mix of Followerwonk, Twitter, and the AIchemy language API, it’s possible to do top-level persona research very quickly. I’ve built a Python script that can help […]

  • Introducing the State of Digital Academy!

    Starting today, State of Digital will be transforming the training industry. We are launching a revolutionary new training programme: The State of Digital Academy. The Digital Marketing world is changing at high speed. A lot of marketers are trying to stay up-to-date by reading articles and books, monitoring social media, attending events and conferences as […]

  • Using Snapchat for Business

    Let’s face it – Snapchat is everywhere. The explosive growth of Snapchat continues to reign supreme with Facebook and Twitter looking on in awe. The message sharing app has 100 million active daily users with 8,796 photos being shared every second. A whopping 760 million snaps are posted every day on the app while Snapchat […]

  • How to Seek Out Content Ideas with Low SEO Competition

    When I conduct keyword research for clients, a lot of focus is given to product/service keywords, a.k.a. ‘money’ keywords – i.e. the search terms that’ll likely convert visitors into enquiries and sales (e.g. “car insurance quote”). However another angle is to look at informational/content-driven keywords, such as ‘how to’ terms, which may not necessarily convert […]

  • RankBrain Unleashed

    Posted by gfiorelli1 Disclaimer: Much of what you’re about to read is based on personal opinion. A thorough reflection about RankBrain, to be sure, but still personal — it doesn’t claim to be correct, and certainly not “definitive,” but has the aim to make you ponder the evolution of Google. Introduction Whenever Google announces something […]

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