Mike Deets

Author Archives

  • Here’s to more HTTPS on the web!

    Cross-posted from the Google Security Blog. Security has always been critical to the web, but challenges involved in site migration have inhibited HTTPS adoption for several years. In the interest of a safer web for all, at Google we’ve worked alongside many others across the online ecosystem to better understand and address these challenges, resulting […]

  • Mobile-first Indexing

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    Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the […]

  • Building Indexable Progressive Web Apps

    Progressive Web Apps (PWAs) are taking advantage of new technologies to bring the best of mobile sites and native applications to users — and they’re one of the most exciting new ideas on the web. But to truly have an impact, it’s important that they’re indexable and linkable. Every recommendation presented in this article is […]

  • Rich Cards expands to more verticals

    At Google I/O in May, we launched Rich Cards for Movies and Recipes, creating a new way for site owners to present previews of their content on the Search results page. Today, we’re expanding to two new verticals for US-based sites: Local restaurants and Online courses. Evolution of search results for queries like [best New […]

  • Saying goodbye to Content Keywords

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    In the early days – back when Search Console was still called Webmaster Tools – the content keywords feature was the only way to see what Googlebot found when it crawled a website. It was useful to see that Google was able to crawl your pages at all, or if your site was hacked. In […]

  • An update on Google's feature-phone crawling & indexing

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    Limited mobile devices, “feature-phones”, require a special form of markup or a transcoder for web content. Most websites don’t provide feature-phone-compatible content in WAP/WML any more. Given these developments, we’ve made changes in how we crawl feature-phone content (note: these changes don’t affect smartphone content): 1. We’ve retired the feature-phone Googlebot We won’t be using […]

  • What Crawl Budget Means for Googlebot

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    Recently, we’ve heard a number of definitions for “crawl budget”, however we don’t have a single term that would describe everything that “crawl budget” stands for externally. With this post we’ll clarify what we actually have and what it means for Googlebot. First, we’d like to emphasize that crawl budget, as described below, is not […]

  • Protect your site from user generated spam

    As a website owner, you might have come across some auto-generated content in comments sections or forum threads. When such content is created on your pages, not only does it disrupt those visiting your site, but it also shows some content that you may not want to be associated with your site to Google and […]

  • Introducing the Mobile-Friendly Test API

    With so many users on mobile devices, having a mobile-friendly web is important to us all. The Mobile-Friendly Test is a great way to check individual pages manually. We’re happy to announce that this test is now available via API as well. The Mobile-Friendly Test API lets you test URLs using automated tools. For example, […]


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