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  • How to get started with Programmatic advertising: A beginners guide

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    You’ve probably heard of programmatic advertising. As with all new and fast-growing advertising technologies, there’s often confusion as to what exactly it involves. This is a beginner’s guide to programmatic ads, designed to give you all the basic knowledge you need to confidently talk programmatic and get started! In 2015, 55% of all US digital […]

  • How to Listen to Your Audience

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    There are two core groups of people you can split your business’ audience into; customers and consumers. Those who have purchased from you, and those who may purchase but are yet to. Understanding the wants and needs of these groups will strengthen your brand’s position in the market. For customers, it’s all about securing their […]

  • 6 Distractions Which are Making your SEO Less Effective

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    To start off with a simple statement, SEO has gotten harder. Some will agree with me, others not – this will ultimately show when/how you got introduced to it and your own path within the industry. Regardless of which direction you come at this, there is much to distract you from running an efficient & successful […]


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